Is your SaaS product confusing users?
I've partnered with 30+ B2B SaaS companies who've built something technically strong but have realised that poor UX is blocking growth. I focus on making products genuinely intuitive, so users instantly "get it" and stick around.
25%
0-1
30%
"With Simon's help, we saw a 25% uplift in paid conversions and 2X our mid-market annual contract value."
Does this sound familiar?
Users get lost during onboarding
They sign up excited, then stall. The value is there, they just can’t find it or don’t know what to do next.
Trials aren't converting
You drive sign-ups, but users drop off fast. What you promise doesn’t match what they experience.
Customers are churning
The product feels clunky and the same support issues keep coming up. Users leave before they see the value.
Hey, I’m Simon, I help B2B teams fix the UX problems that are costing them customers.
I've worked with 30+ B2B SaaS companies over the last 12 years, most at the stage where they've built something technically solid but realise poor UX is blocking growth. I focus on making products genuinely intuitive, so users reach value fast and stick around.
30+
Software products successfully redesigned or launched.
12+
Years delivering top-notch UX and design services.
"Within a month of launching the redesign, our revenue increased by 30%
"Users loved the fresh and modern design which was simple and easy to navigate"
"Simon helped us significantly cut down development hours by providing a single source of truth for our UX"
"He designed a product that was simple and intuitive"
"The improvements he made enabled us to seek early feedback from our customers, helping them convert""
"Simon had a major impact on our success going forward"
A simple process designed to drive results, fast.
I move quickly to identify where users get stuck and what's blocking growth.
"Simon's designs helped us secure our first paying customers within months"
"We've increased customer satisfaction and upsold existing clients"
"Our product is more intuitive, more consistent, and more delightful to use"
"I highly recommend Simon for his expertise and ability to deliver impactful results"
"We saw a 25% uplift in paid conversions and doubled our mid-market annual contract value"
"The ROI was obvious and significant for our company"
Two ways to work together
UX audit
Best for teams about to launch (or relaunch) and want to identify problems before users see them.
Product design partner
Best for teams who need hands-on execution, not just recommendations.
Frequently asked questions
AI tools are handy for generating quick UI, but they can’t replace critical thinking. They don’t ask why, they don’t understand context, and they don’t grasp the nuances of your users, product, or business goals.
Whereas, I bring that missing layer of thought. I help uncover what your users really need, where they get stuck, and design experiences that drive retention and growth.
When you work with me, you don’t just get design files, you get a thinking partner dedicated to results.
If you've built something and users are struggling with it, you're not too early. Most teams I work with are Seed to Series A, but I've worked with several bootstrapped and pre-revenue companies. What matters is whether fixing UX will unlock growth.
Usually within a week. We agree on a start date and I guarantee weekly availability. If it's urgent, I can often start sooner.
That's completely normal, most teams I work with don't track UX metrics when we start. We can set up lightweight analytics together, or focus on qualitative feedback and the problems you're already seeing (support tickets, user complaints, demo failures).
Yes. Most of my clients are in the US, UK, and Europe. All work is remote and I'm flexible with timezones.
Yes. The Product Design Partner service is month-to-month with no long-term contract. The minimum commitment is just one month at a time.
That's fine. I often work alongside junior designers or help founders who are making design decisions themselves. Think of me as a fresh pair of eyes who can spot what you're missing.
The minimum commitment is 1 day per week. Most teams start with 1-2 days per week depending on how fast they want to move.
That's fixable. Better to identify and fix problems now than after you have thousands of users. One founder I worked with said: "I don't want to make the same mistakes I made last time."
Ready to improve what's working, fix what isn't, and grow faster?
