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Case Studies

See how I've helped software companies improve their product's design.
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Various screens
Dashboard

Backup Labs

UI/UX for a B2B SaaS platform that enables customers to back up their cloud data.

The goal was to reduce friction in a product that was already seen as complex and unwieldy, allowing customers to back up and restore their data quickly and easily.

Services provided

  • UX Strategy
  • User Experience (UX)
  • User Interface (UI)
  • Style Guide

Results and outcome

  • Audited 15+ screens
  • Developed visual design language
  • Increased perceived value
  • Acquired new customers
  • Featured in Business Wire
  • 4-month engagement
Homescreen
SEO goals details
Style guide

Site Guru

Overhaul the UI design of an SEO tool designed for online marketers.

I established a compelling new visual design language that communicates their unique approach to SEO, while improving the user engagement and simplifying the user navigation.

Services provided

  • User Experience (UX)
  • User Interface (UI)
  • Style Guide

Results and outcome

  • Developed visual design language
  • Increased perceived value
  • Avg. customer rating: 4.9/5.0 stars
  • Increased revenue
  • Featured in AppSumo
  • 3-month engagement
Primary inbox
User onboarding
UI components for calls
Various screens

Ring4

Improved UI/UX design of a cloud-based video conferencing and phone system for individuals and small businesses.

Revamped their web and mobile app design to strengthen their position in the market and retain customers.

Services provided

  • UX Strategy
  • User Experience (UX)
  • User Interface (UI)
  • Style Guide

Results and outcome

  • Developed visual design language
  • Increased perceived value
  • 10,000+ iOS & Android app downloads
  • Avg. customer rating: 4.3/5.0 stars
  • 3-month engagement
Insurance applications
Various screens
Insurance forms

Broker Buddha

UI/UX design for a leading digital client engagement platform for insurance companies.

I developed an intuitive UI design to ensure a seamless user experience, bridging the gap between technology complexity and user-friendliness.

Services provided

  • User Experience (UX)
  • User Interface (UI)
  • Style Guide
  • Design System

Results and outcome

  • Developed visual design language
  • Built design system 0-1
  • Increased customer satisfaction
  • Reduced user errors
  • 4 senior stakeholders bought in
  • Acquired by Acturis
  • 9-month engagement
Video conference
Various screens
RealTyme Circles

RealTyme

UI/UX design for a leading highly secure communication platform for government and enterprise.

My design prioritised simplicity and intuitiveness while never compromising on security. It's a robust interface that caters to an ever-growing user base.

Services provided

  • UX Audit
  • UX Strategy
  • User Experience (UX)
  • User Interface (UI)
  • Style Guide
  • Design System

Results and outcome

  • Audited 45+ screens
  • Redesigned Mac, iOS and Android app
  • Supported 20+ person dev team
  • Trusted by G20 governments
  • Expanded accounts and acquired new customers
  • Raised $5M venture round
  • 2+ year engagement (ongoing)

Taggg

UI/UX design for a platform that enables individuals and teams to schedule calls with each other instantly and conveniently.

Through a comprehensive redesign process, I transformed the product experience, resulting in a more simplified and user-friendly application.

Services provided

  • UX Strategy
  • User Experience (UX)
  • User Interface (UI)
  • Style Guide
  • Design System

Results and outcome

  • Developed visual design language
  • Increased perceived value
  • Acquired new customers
  • Avg. customer rating: 4.8/5.0 stars
  • 6-month engagement
Homescreen
Various analytics
Various screens

ePaysafe

Product redesign for Dataplan, a leading payroll company in the based in the UK.

I partnered with Dataplan to improve their web application, creating a visually appealing and improved user experience.

Services provided

  • User Experience (UX)
  • User Interface (UI)
  • Style Guide

Results and outcome

  • Audited 20+ screens
  • Developed visual design language
  • Increased perceived value
  • £15M of payments processed each month
  • Acquired by IRIS
  • 3-month engagement

SendX

UI/UX design for an email marketing automation platform for B2B companies and bloggers.

I collaborated closely with SendX to create a compelling and user-friendly web app that would built trust with their users.

Services provided

  • UX Strategy
  • User Experience (UX)
  • User Interface (UI)
  • Style Guide
  • Design System

Results and outcome

  • Audited 20+ screens
  • Developed visual design language
  • Increased perceived value
  • Trusted by 3,000+ companies
  • Acquired by Inturact Capital
  • 4-month engagement

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