Making complex products feel simple.

These projects helped B2B SaaS teams make complex products easier to grasp, spanning user onboarding and core workflows.

Martech

How SendX, an email marketing platform, converted 25% more users and doubled its contract value.

“With Simon's help, we saw a 25% uplift in paid conversions and 2X our mid-market annual contract value.”

Varun Jain

CTO, Inturact Capital

Martech

How SendX, an email marketing platform, converted 25% more users and doubled its contract value.

“With Simon's help, we saw a 25% uplift in paid conversions and 2X our mid-market annual contract value.”

Varun Jain

CTO, Inturact Capital

Martech

How SendX, an email marketing platform, converted 25% more users and doubled its contract value.

“With Simon's help, we saw a 25% uplift in paid conversions and 2X our mid-market annual contract value.”

Varun Jain

CTO, Inturact Capital

SEO

The SEO tool whose reports nobody acted on. SiteGuru grew revenue 30% in a month.

“Simon turned our product into something simple, and easy to use. Within a month of the redesign, our revenue jumped 30%.”

Rick van Haasteren

Owner, Site Guru

SEO

The SEO tool whose reports nobody acted on. SiteGuru grew revenue 30% in a month.

“Simon turned our product into something simple, and easy to use. Within a month of the redesign, our revenue jumped 30%.”

Rick van Haasteren

Owner, Site Guru

SEO

The SEO tool whose reports nobody acted on. SiteGuru grew revenue 30% in a month.

“Simon turned our product into something simple, and easy to use. Within a month of the redesign, our revenue jumped 30%.”

Rick van Haasteren

Owner, Site Guru

Cybersecurity

From demo-led to self-serve. How RealTyme made encrypted comms simple enough to sell itself.

“We've increased customer satisfaction which started to pay off commercially by upselling through existing clients and converting new ones.”

Onur Özen

CEO, RealTyme

Cybersecurity

From demo-led to self-serve. How RealTyme made encrypted comms simple enough to sell itself.

“We've increased customer satisfaction which started to pay off commercially by upselling through existing clients and converting new ones.”

Onur Özen

CEO, RealTyme

Cybersecurity

From demo-led to self-serve. How RealTyme made encrypted comms simple enough to sell itself.

“We've increased customer satisfaction which started to pay off commercially by upselling through existing clients and converting new ones.”

Onur Özen

CEO, RealTyme

Telecoms

Ring4 had built a virtual phone app and no one was paying for it. Here's what changed.

“Our product is more intuitive, more consistent, and more delightful to use. We wouldn't be where we are without him.”

Ed Mallory

Product manager, Ring4

Telecoms

Ring4 had built a virtual phone app and no one was paying for it. Here's what changed.

“Our product is more intuitive, more consistent, and more delightful to use. We wouldn't be where we are without him.”

Ed Mallory

Product manager, Ring4

Telecoms

Ring4 had built a virtual phone app and no one was paying for it. Here's what changed.

“Our product is more intuitive, more consistent, and more delightful to use. We wouldn't be where we are without him.”

Ed Mallory

Product manager, Ring4

Simon McCade

Simon McCade

Simon McCade

Making complex products feel simple.

How SendX, an email marketing platform, converted 25% more users and doubled its contract value.

“With Simon's help, we saw a 25% uplift in paid conversions and 2X our mid-market annual contract value.”

How SendX, an email marketing platform, converted 25% more users and doubled its contract value.

“With Simon's help, we saw a 25% uplift in paid conversions and 2X our mid-market annual contract value.”

How SendX, an email marketing platform, converted 25% more users and doubled its contract value.

“With Simon's help, we saw a 25% uplift in paid conversions and 2X our mid-market annual contract value.”

The SEO tool whose reports nobody acted on. SiteGuru grew revenue 30% in a month.

“Simon turned our product into something simple, and easy to use. Within a month of the redesign, our revenue jumped 30%.”

The SEO tool whose reports nobody acted on. SiteGuru grew revenue 30% in a month.

“Simon turned our product into something simple, and easy to use. Within a month of the redesign, our revenue jumped 30%.”

The SEO tool whose reports nobody acted on. SiteGuru grew revenue 30% in a month.

“Simon turned our product into something simple, and easy to use. Within a month of the redesign, our revenue jumped 30%.”

From demo-led to self-serve. How RealTyme made encrypted comms simple enough to sell itself.

“We've increased customer satisfaction which started to pay off commercially by upselling through existing clients and converting new ones.”

From demo-led to self-serve. How RealTyme made encrypted comms simple enough to sell itself.

“We've increased customer satisfaction which started to pay off commercially by upselling through existing clients and converting new ones.”

From demo-led to self-serve. How RealTyme made encrypted comms simple enough to sell itself.

“We've increased customer satisfaction which started to pay off commercially by upselling through existing clients and converting new ones.”

Ring4 had built a virtual phone app and no one was paying for it. Here's what changed.

“Our product is more intuitive, more consistent, and more delightful to use. We wouldn't be where we are without him.”

Ring4 had built a virtual phone app and no one was paying for it. Here's what changed.

“Our product is more intuitive, more consistent, and more delightful to use. We wouldn't be where we are without him.”

Ring4 had built a virtual phone app and no one was paying for it. Here's what changed.

“Our product is more intuitive, more consistent, and more delightful to use. We wouldn't be where we are without him.”