UX for Self-serve B2b SaaS
Trusted by 30+ software founders
Results clients have seen
25%
Increase in paid conversions
2X
Annual contract value
30%
Increase in revenue
The problem
Users sign up, get stuck, and leave.
You built something powerful. But you're too close to it now to see what a first-time user sees. The learning curve creeps up, new users get stuck, and in self-serve there's no one to help them. The product has to make sense on its own, otherwise growth stalls.
Hey, I'm Simon. I fix the product UX costing you paying customers.
Most products I work on are technically strong but confusing to new users, because they were built by the people who already understand them. The team is too close to see it. I come in with fresh eyes, find where new users get stuck, and fix it so the product makes sense from the first session.
30+
SaaS products reimagined.
7+
Years in B2B SaaS.
01
Agree the goal
Before anything gets designed, we get clear on the goal. You bring the context, I ask the questions.
02
Find the problem
I go through your product, review data and session recordings, and map every point where people stall or give up. Then I prioritise the fixes.
03
Design the fix
I redesign the flows that matter, working with what you've already built or starting fresh if that's what's needed.
04
Ship it fast
I work alongside your team through the build, so what goes live matches what we designed and solves the problem we started with.
05
Measure and iterate
Once it's live, we look at what users do. If it moved the needle, we push further. If it didn't, we find out why and fix it.
What results do clients get from working with me?
Here are a few of the products I've worked on with SaaS teams, the UX problems we tackled, and what came out of it
Start where it makes sense.
Start small with a UX teardown, or go straight to the work. Whichever you pick, you'll know what you're getting before we begin.
UX Teardown
I sign up like a new user and record where I get confused or give up.
Timeline:
3 days
What you get
Watch me use your product for the first time like a new user.
See where users get stuck, and why.
Every problem comes with a fix and the reason behind it.
One time cost
£250
Onboarding & Activation Sprint
A four-week focused process to fix the part of your product that decides whether trial users convert.
Timeline:
4 weeks
What you get
Find out where new users are dropping off or stalling.
A redesigned path from signing up to doing the thing they came for.
Designs your developers can build, with me alongside them.
A clickable prototype that means no guesswork for your developers.
Starting from
Let's talk
Monthly product design support
I work across the whole product every week, delivering new features, redesigns and continuous optimisation.
Timeline:
Recurring monthly
What you get
Hands-on design help across your whole product, week to week.
New features customers find and use.
Fewer support messages from confused customers.
The product stays simple as it grows.
Pause or cancel anytime.
Starting from
Let's talk
Here’s what founders and teams said about partnering with me.
Frequently asked questions.
Are we too early for this?
If you've built something and users are struggling, it’s not too early. Most of the teams I help are Seed to Series A, but I’ve also worked with VC backed and a select few pre-revenue companies. The main thing is, UX fixes can unlock growth, it’s the right time.
How do you work alongside our current team?
I align fast, then execute independently. I get clear on goals, users, success metrics, and scope upfront, then I take ownership day-to-day and only pull people in when decisions are needed.
How quickly can we start?
Usually, I can kick things off within a week. We pick a start date, I guarantee weekly availability. If there’s an urgent need, I may be able to jump in even sooner.
How do you measure if it's working?
We agree on the metrics upfront, usually a mix of qualitative and quantitative. Then we ship small improvements and monitor the data. If it doesn't move, we iterate until it does.
Do you work with US-based companies?
Definitely. My clients are mostly in the US, UK, or Europe. All my work’s remote and I’m flexible with time zones.
Can we pause or stop anytime?
Yes, you can. The Product Design Partner service is month-to-month, no big long-term contract. Minimum is just one month at a time.
What if we've already got a designer?
No problem at all. I often work alongside junior designers or founders making design calls themselves. Think of me as another set of eyes to help you spot what’s missing.
Is my data secure with Prospect?
Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.
What happens if I outgrow the Free plan?
The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.
Can I use Prospect with my current tools?
Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.
Does Prospect support teams in different time zones?
Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.
How long does setup take?
Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.
Can I cancel or change plans anytime?
Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.
Are our company secrets protected with Prospect?
Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.
Does Prospect support teams in different time zones?
Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.
What happens if I outgrow the Free plan?
The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.
How long does setup take?
Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.
Is my data secure with Prospect?
Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.
Are our company secrets protected with Prospect?
Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.
Can I use Prospect with my current tools?
Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.
Can I cancel or change plans anytime?
Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.