Product design

Do users really understand your SaaS?

Do users really understand your SaaS?

I help B2B SaaS teams turn confusing products into ones that feel simple and intuitive, so users find value faster and stick around longer.

I help B2B SaaS teams turn confusing products into ones that feel simple and intuitive, so users find value faster and stick around longer.

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Trusted by 30+ software founders

Man and woman standing together at a desk with a laptop and notebooks, smiling at the camera.
Man and woman standing together at a desk with a laptop and notebooks, smiling at the camera.
Man and woman standing together at a desk with a laptop and notebooks, smiling at the camera.
Man and woman standing together at a desk with a laptop and notebooks, smiling at the camera.
Man and woman standing together at a desk with a laptop and notebooks, smiling at the camera.
Man and woman standing together at a desk with a laptop and notebooks, smiling at the camera.
Man and woman standing together at a desk with a laptop and notebooks, smiling at the camera.
Man and woman standing together at a desk with a laptop and notebooks, smiling at the camera.
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25%

Increase in paid conversions

2X

Annual contract value

30%

Increase in revenue

The problem

Most SaaS products are too hard to use.

They’re powerful and packed with features, but the interface never kept up. The learning curve got steeper, users get stuck early, and most leave before they see what it can really do.

The product outgrew its design.

It happens to most SaaS teams that are shipping fast.

Engineers built it.

They built the logic and the infrastructure. But designing the experience is a different kind of work and it needs a different skillset.

PMs prioritise the roadmap.

Between sales pressure, customer requests, and the next release, the calendar fills up fast. Tying everything into one cohesive experience rarely gets a second thought.

AI can only take you so far.

It speeds up execution but can't tell you where users are getting stuck, or why they're confused. That's still requires a human and it's what flattens the learning curve.

I help engineering-led teams ship products that are easy to use.

I work with B2B SaaS companies whose products are technically impressive but losing ground because users can't figure them out. I simplify the experience, flatten the learning curve, and help users find value faster, so they stick around longer.

30+

SaaS products reimagined.

7+

Years in B2B SaaS.

Here's how I make your product easier to use.

Here's how I make your product easier to use.

01

Understand where users get stuck.

Before anything gets designed, I look at the product, the data, and where users are actually struggling. So when the work starts, we’re fixing the right things, not just the ones you see.

02

Figure out the best solution.

Create safe, structured spaces for strategic thinking and collaborative problem-solving.

03

Ship it, and measure what happens.

Create safe, structured spaces for strategic thinking and collaborative problem-solving.

04

Keep iterating, week by week.

Create safe, structured spaces for strategic thinking and collaborative problem-solving.

What results do clients get from working with me?

He’s a handful of the products I’ve worked on with SaaS teams, the kinds of UX problems we tackled, and what came out of working together. 

How a ground-up redesign grew SendX conversions 25% and doubled ACV.

“With Simon's help, we saw a 25% uplift in paid conversions and 2X our mid-market annual contract value.”

Woman avatar

Varun Jain

CTO, Inturact Capital

How a ground-up redesign grew SendX conversions 25% and doubled ACV.

“With Simon's help, we saw a 25% uplift in paid conversions and 2X our mid-market annual contract value.”

Woman avatar

Varun Jain

CTO, Inturact Capital

How a ground-up redesign grew SendX conversions 25% and doubled ACV.

“With Simon's help, we saw a 25% uplift in paid conversions and 2X our mid-market annual contract value.”

Woman avatar

Varun Jain

CTO, Inturact Capital

How SiteGuru's revenue jumped 30% without changing what the product could do.

"Simon turned our product into something simple, and easy to use. Within a month of the redesign, our revenue jumped 30%."

Woman avatar

Rick van Haasteren

Owner, Site Guru

How SiteGuru's revenue jumped 30% without changing what the product could do.

"Simon turned our product into something simple, and easy to use. Within a month of the redesign, our revenue jumped 30%."

Woman avatar

Rick van Haasteren

Owner, Site Guru

How SiteGuru's revenue jumped 30% without changing what the product could do.

"Simon turned our product into something simple, and easy to use. Within a month of the redesign, our revenue jumped 30%."

Woman avatar

Rick van Haasteren

Owner, Site Guru

How RealTyme moved from a sales-led product to one that sells itself

“We've increased customer satisfaction which started to pay off commercially by upselling through existing clients and converting new ones."

Woman avatar

Onur Özen

CEO, RealTyme

How RealTyme moved from a sales-led product to one that sells itself

“We've increased customer satisfaction which started to pay off commercially by upselling through existing clients and converting new ones."

Woman avatar

Onur Özen

CEO, RealTyme

How RealTyme moved from a sales-led product to one that sells itself

“We've increased customer satisfaction which started to pay off commercially by upselling through existing clients and converting new ones."

Woman avatar

Onur Özen

CEO, RealTyme

How Ring4 won its first customers without slowing down their go-to-market motion

"Our product is more intuitive, more consistent, and more delightful to use. We wouldn't be where we are without him."

Woman avatar

Ed Mallory

Product manager, Ring4

How Ring4 won its first customers without slowing down their go-to-market motion

"Our product is more intuitive, more consistent, and more delightful to use. We wouldn't be where we are without him."

Woman avatar

Ed Mallory

Product manager, Ring4

How Ring4 won its first customers without slowing down their go-to-market motion

"Our product is more intuitive, more consistent, and more delightful to use. We wouldn't be where we are without him."

Woman avatar

Ed Mallory

Product manager, Ring4

Senior product design, without the employee overhead.

How long does it take?

To give you a sense of timings, here’s how long different types of work usually take.

Full MVP design

20-30 days

Product UX overhaul

20+ days

Feature / workflow

1-4 days

Embedded product design

A day-rate partnership for SaaS companies. Pricing depends on how many days a week we work together.

Includes:

Booked by the day. 1, 2, or 3 days a week.

Senior UI/UX product design work.

Review current screens and user flows.

Deep product thinking and strategy.

Design system foundation.

Direct collaboration.

Senior product design, without the employee overhead.

How long does it take?

To give you a sense of timings, here’s how long different types of work usually take.

Full MVP design

20-30 days

Product UX overhaul

20+ days

Feature / workflow

1-4 days

Embedded product design

A day-rate partnership for SaaS companies. Pricing depends on how many days a week we work together.

Includes:

Booked by the day. 1, 2, or 3 days a week.

Senior UI/UX product design work.

Review current screens and user flows.

Deep product thinking and strategy.

Design system foundation.

Direct collaboration.

Senior product design, without the employee overhead.

How long does it take?

To give you a sense of timings, here’s how long different types of work usually take.

Full MVP design

20-30 days

Product UX overhaul

20+ days

Feature / workflow

1-4 days

Embedded product design

A day-rate partnership for SaaS companies. Pricing depends on how many days a week we work together.

Includes:

Booked by the day. 1, 2, or 3 days a week.

Senior UI/UX product design work.

Review current screens and user flows.

Deep product thinking and strategy.

Design system foundation.

Direct collaboration.

Here’s what founders and teams said about working with me.

“Our product is more intuitive, more consistent, and more delightful to use. We wouldn't be where we are without him.”

Ed Mallory

Product manager, Ring4

“Simon turned our product into something simple, and easy to use. Within a month of the redesign, our revenue jumped 30%.”

Rick van Haasteren

Owner, Site Guru

Ready to flatten your SaaS product's learning curve?

Let's look at your product together, and I’ll give you a clear sense of what I’d tackle first.

Ready to flatten your SaaS product's learning curve?

Let's look at your product together, and I’ll give you a clear sense of what I’d tackle first.

Ready to flatten your SaaS product's learning curve?

Let's look at your product together, and I’ll give you a clear sense of what I’d tackle first.

Frequently asked questions.

Are we too early for this?

If you've built something and users are struggling, it’s not too early. Most of the teams I help are Seed to Series A, but I’ve also worked with VC backed and a select few pre-revenue companies. The main thing is, UX fixes can unlock growth, it’s the right time.

How do you work alongside our current team?

I align fast, then execute independently. I get clear on goals, users, success metrics, and scope upfront, then I take ownership day-to-day and only pull people in when decisions are needed.

How quickly can we start?

Usually, I can kick things off within a week. We pick a start date, I guarantee weekly availability. If there’s an urgent need, I may be able to jump in even sooner.

How do you measure if it's working?

We agree on the metrics upfront, usually a mix of qualitative and quantitative. Then we ship small improvements and monitor the data. If it doesn't move, we iterate until it does.

Do you work with US-based companies?

Definitely. My clients are mostly in the US, UK, or Europe. All my work’s remote and I’m flexible with time zones.

Can we pause or stop anytime?

Yes, you can. The Product Design Partner service is month-to-month, no big long-term contract. Minimum is just one month at a time.

What if we've already got a designer?

No problem at all. I often work alongside junior designers or founders making design calls themselves. Think of me as another set of eyes to help you spot what’s missing.

Is my data secure with Prospect?

Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.

What happens if I outgrow the Free plan?

The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.

Can I use Prospect with my current tools?

Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.

Does Prospect support teams in different time zones?

Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.

How long does setup take?

Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.

Can I cancel or change plans anytime?

Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.

Are our company secrets protected with Prospect?

Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.

Does Prospect support teams in different time zones?

Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.

What happens if I outgrow the Free plan?

The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.

How long does setup take?

Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.

Is my data secure with Prospect?

Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.

Are our company secrets protected with Prospect?

Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.

Can I use Prospect with my current tools?

Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.

Can I cancel or change plans anytime?

Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.