Product design for saas companies
Your product works. Users just can't figure it out.
I help engineering-led B2B SaaS teams turn complex, developer-built products into intuitive ones, so trials convert, users activate faster, and churn drops.
Trusted by 30+ software founders
The problem
Most SaaS products are too hard to use.
They're powerful and packed with features, but the interface hasn't kept up. More got bolted on. Now there's a steep learning curve, users get stuck early, and they leave before they ever see what the product can really do. Sound familiar?
The product outgrew its design.
It happens to most SaaS teams that are shipping fast.
Engineers built it.
They built the logic and the infrastructure. But designing the experience is a different kind of work and it needs a different skillset.
PMs prioritise the roadmap.
Between sales pressure, customer requests, and the next release, the calendar fills up fast. Tying everything into one cohesive experience rarely gets a second thought.
AI can only take you so far.
It speeds up execution but can't tell you where users are getting stuck, or why they're confused. That's still requires a human and it's what flattens the learning curve.
I help engineering-led teams ship products that are easy to use.
I work with B2B SaaS companies whose products are technically impressive but losing ground because users can't figure them out. I simplify the experience, flatten the learning curve, and get users to value faster, so trials convert and customers stick.
30+
SaaS products reimagined.
7+
Years in B2B SaaS.
01
Understand where users get stuck
Before anything gets designed, I look at the product, the data, and where users are actually struggling. So when the work starts, we’re fixing the right things, not just the ones you see.
02
Figure out a solution before we build it.
Create safe, structured spaces for strategic thinking and collaborative problem-solving.
03
Ship it, and measure what happens.
Create safe, structured spaces for strategic thinking and collaborative problem-solving.
04
Keep iterating, week by week.
Create safe, structured spaces for strategic thinking and collaborative problem-solving.
What results do clients get from working with me?
He’s a handful of the products I’ve worked on with SaaS teams, the kinds of UX problems we tackled, and what came out of working together.
Here’s what founders and teams said about working with me.
Frequently asked questions.
Are we too early for this?
If you've built something and users are struggling, it’s not too early. Most of the teams I help are Seed to Series A, but I’ve also worked with VC backed and a select few pre-revenue companies. The main thing is, UX fixes can unlock growth, it’s the right time.
How do you work alongside our current team?
I align fast, then execute independently. I get clear on goals, users, success metrics, and scope upfront, then I take ownership day-to-day and only pull people in when decisions are needed.
How quickly can we start?
Usually, I can kick things off within a week. We pick a start date, I guarantee weekly availability. If there’s an urgent need, I may be able to jump in even sooner.
How do you measure if it's working?
We agree the metrics upfront, usually some mix of qualitative and quantitative metrics. Then we ship in small improvements and keep an eye on the data. If it doesn't move, we keep iterating until it does.
Do you work with US-based companies?
Definitely. My clients are mostly in the US, UK, or Europe. All my work’s remote and I’m flexible with time zones.
Can we pause or stop anytime?
Yes, you can. The Product Design Partner service is month-to-month, no big long-term contract. Minimum is just one month at a time.
What if we've already got a designer?
No problem at all. I often work alongside junior designers or founders making design calls themselves. Think of me as another set of eyes to help you spot what’s missing.
Is my data secure with Prospect?
Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.
What happens if I outgrow the Free plan?
The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.
Can I use Prospect with my current tools?
Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.
Does Prospect support teams in different time zones?
Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.
How long does setup take?
Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.
Can I cancel or change plans anytime?
Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.
Are our company secrets protected with Prospect?
Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.
Does Prospect support teams in different time zones?
Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.
What happens if I outgrow the Free plan?
The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.
How long does setup take?
Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.
Is my data secure with Prospect?
Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.
Are our company secrets protected with Prospect?
Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.
Can I use Prospect with my current tools?
Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.
Can I cancel or change plans anytime?
Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.