UX & product design for b2b SaaS
Tired of losing customers but not sure why?
I find what's confusing users and work with your team to fix it, so more people stick around and actually pay.
“Within a month of launching the redesign, our revenue increased by 30%.” – Rick van Haasteren, Owner
The problem
Your product is functional, but confusing for users.
Your website says it's easy and simple to use, but that's not what users tell you.
When you demo your product, it’s great. Then users try it themselves and they struggle.
People sign up, have one session, and never come back.
Without training, users wouldn't be able to figure it out on their own.
Users only ever use a fraction of the features you've built.
You're so close to it that it all makes sense to you, but not to new users.
It doesn’t have to be this way. I can help.
“It's easy to find people who can make things look pretty. However, pretty doesn't always lead to actual conversions or increased product usage. Simon understands the difference.”
SendX is an email marketing platform trusted by 3,000+ businesses.
Imagine this
Picture your product selling itself without you in the room.
Users describe your product as simple without you having to tell them.
New users understand how your product works without a demo.
People get value in their first session, so they come back the next day.
Your calendar no longer fills up with training calls because new customers set themselves up.
New features get found and used, rather than ignored.
New users understand your product as well as your team.
When new users figure it out on their own, they’re way more likely to pay. I’m not the only one saying this:
Senior product design partner for B2B SaaS companies.
I work inside your product every week, fixing whatever's confusing customers.
Standard
Good for teams who want the same quality and thinking at a steadier rhythm.
Priority
Good for fast-moving teams that need a design partner who keeps pace.
Most Popular
Both options include:
Product strategy
User research
Design execution
Weekly design syncs
Cancel anytime
Compare your options.
Get the product thinking, UX expertise and momentum you need, without waiting months to hire or settling for surface-level design.
“We saw a 38% increase in users who finished onboarding and then went from trial to paid.”
Pixelflow is a straightforward ad conversion tracking tool.
“We've upsold existing clients and converted new ones.”
RealTyme is a secure communications platform built in Switzerland, used by governments and businesses.
In 7 years of working with 30+ B2B SaaS companies, I kept hearing the same story, they had a strong engineering team and a brilliant product, but users couldn't figure it out on their own.
Making it look good never fixed that. Making it make sense did, and that's the work I do now. Fixing clunky, confusing, developer-built products and the endless demos and training calls they cause.
These days you'll find me on LinkedIn, sharing what I learn about UX and talking shop.
14+
Years in design.
30+
Products designed.
200+
UX reviews.
FAQs
Questions I get asked.
Is your hair real?
Only one way to know for sure. Book a call.
Will this swamp our engineers with extra work?
Not at all. I focus on the changes that deliver the most impact with the least effort. Your developers get easy-to-follow prototypes and a video walkthrough, so there's no confusion. I fit the work into your roadmap, not pile it on top.
We tried an agency before and nothing changed. Why is this different?
Agencies usually hand over some designs and disappear. I stick around, working alongside your team each week. We judge success by what actually improves in your product, not just pretty screens. You work directly to me, no account manager in the way.
How will we know it’s working?
Before making any changes, we agree on what success looks like. That’s usually reducing time to value, plus early signs like how many finish setup. If you don’t already have product analytics, I’ll help set those up. We roll out changes one at a time, so you can see what’s working. Most clients start noticing results in about eight weeks.
Won’t this turn into a big redesign?
Nope. Completely overhauling a product is slow and risky. We keep what’s already working and fix where new users get stuck, one change at a time. Small changes are easier to build, measure, and undo.
What if things don’t improve?
UX can’t solve every problem. Sometimes the trouble is your pricing or your target audience. If I spot that, you’ll hear it from me right away. Since I work week to week, you’re never stuck in a long contract.
How much of my time will this take?
Just about an hour a week to set priorities together. I handle everything else. Every design comes with a video walkthrough, so you can see what’s changed without diving into the weeds.
Is my data secure with Prospect?
Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.
What happens if I outgrow the Free plan?
The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.
Can I use Prospect with my current tools?
Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.
Does Prospect support teams in different time zones?
Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.
How long does setup take?
Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.
Can I cancel or change plans anytime?
Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.
Are our company secrets protected with Prospect?
Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.
Does Prospect support teams in different time zones?
Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.
What happens if I outgrow the Free plan?
The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.
How long does setup take?
Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.
Is my data secure with Prospect?
Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.
Are our company secrets protected with Prospect?
Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.
Can I use Prospect with my current tools?
Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.
Can I cancel or change plans anytime?
Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.
