Product design for saas companies

Great SaaS products shouldn't have a steep learning curve

I help SaaS teams turn complex, developer-built products into simple, intuitive experiences that help users stick around longer and get more value.

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Trusted by 30+ software founders

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Your SaaS product works. It’s just hard to use.

It’s powerful and packed with features, but the interface hasn’t kept up. More got bolted on, and now your users keep getting stuck. They leave frustrated before they ever see what your product can really do.

The product outgrew it's design.

It happens to most SaaS teams that are shipping fast.

Engineers built it.

They build the logic and the infrastructure. However, designing the user experience is a different kind of work, and it requires a different skillset.

PMs prioritise the roadmap.

Between sales pressure, customer requests, and the next feature release, their calendar fills up fast. Tying everything together into one cohesive experience, rarely gets a second thought.

AI is a tool, not a designer.

It can speed up execution. The problem is you can’t trust it on the things that matter most, what users really need, how to design it, and why it should work that way.

That's where I come in. You've got the tech, I make it work for users.

I work with SaaS teams who are building highly capable products that are technically superior to their competitors, only to realise their UX was frustrating users and they failed to find any value. I make their products simple and intuitive, so your it delivers on its full potential.

30+

SaaS products reimagined.

12+

Years experience.

Here's how I deliver design.

Here's how I deliver design.

01

Look at what’s actually happening.

Before anything gets designed, I look at the product, the data, and where users are actually struggling. So when the work starts, we’re fixing the right things, not just the ones you see.

02

Figure out a solution before we build it. 

Create safe, structured spaces for strategic thinking and collaborative problem-solving.

03

Ship it, and measure what happens.

Create safe, structured spaces for strategic thinking and collaborative problem-solving.

04

Keep iterating, week by week.

Create safe, structured spaces for strategic thinking and collaborative problem-solving.

What results do clients get from working with me?

He’s a handful of the products I’ve worked on with SaaS teams, the kinds of UX problems we tackled, and what came out of working together. 

SendX trial conversion was blocked by complexity, so I lifted paid conversions 25%

I simplified the core experience so new users could get value faster, understand results sooner, and confidently adopt more advanced workflows as their needs grew.

Impact:

+25% uplift in paid conversions

2× growth in mid-market ACV

Faster product velocity

SendX trial conversion was blocked by complexity, so I lifted paid conversions 25%

I simplified the core experience so new users could get value faster, understand results sooner, and confidently adopt more advanced workflows as their needs grew.

Impact:

+25% uplift in paid conversions

2× growth in mid-market ACV

Faster product velocity

SendX trial conversion was blocked by complexity, so I lifted paid conversions 25%

I simplified the core experience so new users could get value faster, understand results sooner, and confidently adopt more advanced workflows as their needs grew.

Impact:

+25% uplift in paid conversions

2× growth in mid-market ACV

Faster product velocity

SiteGuru SEO insights were hard to act on, so I drove 30% revenue growth in one month

I made the product easier to understand and more action-oriented, helping users reach “first insight” faster and feel confident working through recommendations.

Impact:

+30% in revenue post redesign

Higher trial-to-paid conversions

4.8 / 5.0 user rating on G2

SiteGuru SEO insights were hard to act on, so I drove 30% revenue growth in one month

I made the product easier to understand and more action-oriented, helping users reach “first insight” faster and feel confident working through recommendations.

Impact:

+30% in revenue post redesign

Higher trial-to-paid conversions

4.8 / 5.0 user rating on G2

SiteGuru SEO insights were hard to act on, so I drove 30% revenue growth in one month

I made the product easier to understand and more action-oriented, helping users reach “first insight” faster and feel confident working through recommendations.

Impact:

+30% in revenue post redesign

Higher trial-to-paid conversions

4.8 / 5.0 user rating on G2

Ring4 felt unready for real use, so I helped land the first customer post-relaunch

I created a more coherent, intuitive end-to-end product experience so the team could relaunch with confidence and ship advanced capability without sacrificing usability.

Impact:

0-1 customers after relaunch

Faster iteration cycles

Expanded usage

Ring4 felt unready for real use, so I helped land the first customer post-relaunch

I created a more coherent, intuitive end-to-end product experience so the team could relaunch with confidence and ship advanced capability without sacrificing usability.

Impact:

0-1 customers after relaunch

Faster iteration cycles

Expanded usage

Ring4 felt unready for real use, so I helped land the first customer post-relaunch

I created a more coherent, intuitive end-to-end product experience so the team could relaunch with confidence and ship advanced capability without sacrificing usability.

Impact:

0-1 customers after relaunch

Faster iteration cycles

Expanded usage

RealTyme wasn’t adoptable at scale, so I improved conversion and upsell performance

I clarified the product’s structure and key flows so it was easier to start, easier to trust, and easier to roll out beyond high-touch early customers.

Impact:

Upsold existing customers

Converted new users into paying customers

Increased customer satisfaction

RealTyme wasn’t adoptable at scale, so I improved conversion and upsell performance

I clarified the product’s structure and key flows so it was easier to start, easier to trust, and easier to roll out beyond high-touch early customers.

Impact:

Upsold existing customers

Converted new users into paying customers

Increased customer satisfaction

RealTyme wasn’t adoptable at scale, so I improved conversion and upsell performance

I clarified the product’s structure and key flows so it was easier to start, easier to trust, and easier to roll out beyond high-touch early customers.

Impact:

Upsold existing customers

Converted new users into paying customers

Increased customer satisfaction

Senior product design, without the employee overhead.

How long does it take?

To give you a sense of timings, here’s how long different types of work usually take.

Full MVP design

20-30 days

Product UX overhaul

20+ days

Feature / workflow

1-4 days

Embedded product design

A day-rate partnership for SaaS companies. Pricing depends on how many days a week we work together.

Includes:

Booked by the day. 1, 2, or 3 days a week.

Senior UI/UX product design work.

Review current screens and user flows.

Deep product thinking and strategy.

Design system foundation.

Direct collaboration.

Senior product design, without the employee overhead.

How long does it take?

To give you a sense of timings, here’s how long different types of work usually take.

Full MVP design

20-30 days

Product UX overhaul

20+ days

Feature / workflow

1-4 days

Embedded product design

A day-rate partnership for SaaS companies. Pricing depends on how many days a week we work together.

Includes:

Booked by the day. 1, 2, or 3 days a week.

Senior UI/UX product design work.

Review current screens and user flows.

Deep product thinking and strategy.

Design system foundation.

Direct collaboration.

Senior product design, without the employee overhead.

How long does it take?

To give you a sense of timings, here’s how long different types of work usually take.

Full MVP design

20-30 days

Product UX overhaul

20+ days

Feature / workflow

1-4 days

Embedded product design

A day-rate partnership for SaaS companies. Pricing depends on how many days a week we work together.

Includes:

Booked by the day. 1, 2, or 3 days a week.

Senior UI/UX product design work.

Review current screens and user flows.

Deep product thinking and strategy.

Design system foundation.

Direct collaboration.

Here’s what founders and teams said about working with me.

“Our product is more intuitive, more consistent, and more delightful to use. We wouldn't be where we are without him.”

Ed Mallory

Product manager, Ring4

“Simon turned our product into something simple, and easy to use. Within a month of the redesign, our revenue jumped 30%.”

Rick van Hassteren

Owner, Site Guru

Ready to flatten your SaaS product's learning curve?

Let's look at your product together, and I’ll give you a clear sense of what I’d tackle first.

Ready to flatten your SaaS product's learning curve?

Let's look at your product together, and I’ll give you a clear sense of what I’d tackle first.

Ready to flatten your SaaS product's learning curve?

Let's look at your product together, and I’ll give you a clear sense of what I’d tackle first.

Frequently asked questions.

Are we too early for this?

If you've built something and users are struggling, it’s not too early. Most of the teams I help are Seed to Series A, but I’ve also worked with VC backed and a select few pre-revenue companies. The main thing is, f UX fixes can unlock growth, it’s the right time.

How do you work alongside our current team?

I align fast, then execute independently. I get clear on goals, users, success metrics, and scope upfront, then I take ownership day-to-day and only pull people in when decisions are needed.

How quickly can we start?

Usually, I can kick things off within a week. We pick a start date, I guarantee weekly availability. If there’s an urgent need, I may be able to jump in even sooner.

What if we don't have any analytics or benchmarks?

That’s pretty common. Most teams I work with aren’t tracking UX metrics initially. We can set up simple analytics together, or just focus on the feedback and issues you’re already seeing from support tickets, user feedback, demo flops, all that.

Do you work with US-based companies?

Definitely. My clients are mostly in the US, UK, or Europe. All my work’s remote and I’m flexible with time zones.

Can we pause or stop anytime?

Yes, you can. The Product Design Partner service is month-to-month, no big long-term contract. Minimum is just one month at a time.

What if we've already got a designer?

No problem at all. I often work alongside junior designers or founders making design calls themselves. Think of me as another set of eyes to help you spot what’s missing.

Is my data secure with Prospect?

Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.

What happens if I outgrow the Free plan?

The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.

Can I use Prospect with my current tools?

Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.

Does Prospect support teams in different time zones?

Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.

How long does setup take?

Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.

Can I cancel or change plans anytime?

Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.

Are our company secrets protected with Prospect?

Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.

Does Prospect support teams in different time zones?

Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.

What happens if I outgrow the Free plan?

The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.

How long does setup take?

Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.

Is my data secure with Prospect?

Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.

Are our company secrets protected with Prospect?

Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.

Can I use Prospect with my current tools?

Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.

Can I cancel or change plans anytime?

Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.