Better UX, stickier software–in 30 days or less
I help SaaS companies design software that’s easier to use and harder to leave.
Trusted by 30+ software companies globally.
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"With Simon's help, we saw a 25% uplift in paid conversions and doubled our mid-market annual contract value."
Some client results
Won early customers after relaunch
25% increase in paid conversions
Upsold existing clients
Increased trial-to-paid conversions
25% increase in revenue
Increased engagement across redesigned features
Designed revenue-generating MVP
Increased sales and platform utilisation
Your product is cutting-edge, but it's UX is far from it.
Early drop offs
Poor onboarding and first-use experience make it difficult for users to get started, causing them to leave before seeing value.
Low conversions
Confusing interfaces and unclear design create friction and slow users down, making it harder to complete simple tasks.
Poor user retention
Inefficient workflows and counterintuitive UX push users to find alternative solutions, leading to higher churn rates.
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Hey, I’m Simon. I simplify confusing software, making it easier to use and harder to leave.
I design intuitive user interfaces that make it effortless for users to learn, navigate, and get value from your product–so they stay engaged and keep using it.
I work with fast growing SaaS companies that have tech-heavy engineering teams, complex software, and a clear roadmap–but need a designer to ensure their product delivers a great experience.
31
Software products successfully redesigned or launched.
12+
Years delivering top-notch UX and design services.
"Users loved the fresh and modern design which was simple and easy to navigate"
"Simon had a major impact on our success going forward"
"This helped us significantly cut down development hours by providing a single source of truth for our UI"
"Simon significantly improved our operational efficiency"
"The improvements he made enabled us to seek early feedback from our customers, helping them convert"
"He designed a product that was simple and intuitive"
How I simplify confusing software in 5 easy steps
Uncomplicated and stress-free process
"Simon's designs helped us secure our first paying customers within months"
"We've increased customer satisfaction and upsold existing clients"
"Simon has been a true partner in our go-to-market motion and is deeply invested, not just a contractor"
"Simon's UI/UX work is top notch"
"We saw a 25% uplift in paid conversions and doubled our mid-market annual contract value"
"We've seen a big uplift in revenue"
Better software UX starts here
UX Power Hour
A dive deep into your most urgent UX challenges, offering practical solutions and actionable advice tailored to your SaaS product.
UX Audit
Get a comprehensive UX review of the core screens of your SaaS product, focusing on addressing the biggest UX problems.
Design Partner
Partner with me directly as I work alongside you and your team to handle all your product design needs, from strategy to execution.
"We're not sure where to start"
Got a different idea or want something custom? Let's chat to see if it's something I can handle.
Frequently asked questions
Hiring a full-time senior product designer costs upwards of £100K per year, and the process of finding the right person can be time-consuming. However, partnering with me means you can start immediately, gain flexibility, and move forward confidently.
I specialise in SaaS UX design, with a focus on software. This means, I work closely with product teams to deliver modern and intuitive design that improves the user experience and meet business objectives.
There is no one-size-fits-all process. That's why my approach is designed to be flexible and adaptable, allowing us to pivot and iterate based on feedback and emerging insights. You can learn more here.
Most designs are typically completed within three days or less. However, more complex screens or user flows may require additional time.
I'm flexible with tools and can easily adapt to anything you use. In the past, we've used Trello, Jira, and Linear for project management, Figma for design and prototyping, Maze for user testing, and Slack for daily communication.
Firstly, I'm not all things to all people; I specialise in SaaS UX design. This means I have a deep understanding of the unique challenges and opportunities in SaaS businesses.
Secondly, I have a proven track record, with a large portfolio of successful projects that have driven real business impact, such as increased revenue and secured funding.
Lastly, I take a collaborative approach, working closely with stakeholders and product teams to ensure alignment and successful project delivery.
I offer a range of options to meet the needs of SaaS companies of all sizes. I'm happy to discuss your requirements and help you choose the right option or tailor one of my services to suit your specific needs.
The value of great UX design is extensive, offering significant ROI and helping to:
– Increase customer retention.
– Attract investors and secure new funding.
– Gain a competitive advantage.
– Increase monthly recurring revenue.
– Improve customer reviews and word-of-mouth.
– Reduce customer training and support costs.
– Increase feature adoption and usage.
– Align your product design quality with your website.
– Improve the usability and efficiency of features and workflows.
– Overcome difficulties in selling and marketing due to subpar design.
– Fast-track product feature delivery by implementing a robust design system.
– Saving money by identifying and testing designs before development.
Feedback from you and your team is invaluable part of the process. So I'll continue to revise and iterate on the designs until you are satisfied with the result.
Simply schedule a discovery call to get started. This will allow us to see if we're a good fit, and we can take things from there.
Confusing UX is costing you users. Let’s fix that!
I partner with SaaS companies to simplify confusing products, so users onboard faster and stick around longer.
Limited availability. Book now to avoid disappointment.