Built a clunky SaaS product?
I've helped 30+ B2B SaaS companies turn developer-built products into user-friendly ones that convert more trials and retain more customers.
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25%
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30%
"With Simon's help, we saw a 25% uplift in paid conversions and 2X our mid-market annual contract value."
Does this sound familiar?
Users give up during onboarding
They sign up feeling excited, but then they hit a wall. The value is buried, and they’re not sure what to do next.
Trials aren't converting
You pull in sign-ups, but users bail fast. What you offer doesn’t match what new users experience.
Customers are churning
The product feels awkward to use, and difficult to navigate. People leave before they see any real benefit.
Hey, I’m Simon, I help B2B teams fix the UX problems that are costing them customers.
In the past 12 years, I’ve worked with 30+ of SaaS companies who nailed the technical side, then realised bad UX was holding them back. My job is to make products truly intuitive so users reach the good stuff faster and stay longer.
30+
Software products successfully redesigned or launched.
12+
Years delivering top-notch UX and design services.
"Within a month of launching the redesign, our revenue increased by 30%
"Users loved the fresh and modern design which was simple and easy to navigate"
"Simon helped us significantly cut down development hours by providing a single source of truth for our UX"
"He designed a product that was simple and intuitive"
"The improvements he made enabled us to seek early feedback from our customers, helping them convert""
"Simon had a major impact on our success going forward"
My process is quick and focused on outcomes, not deliverables.
"Simon's designs helped us secure our first paying customers within months"
"We've increased customer satisfaction and upsold existing clients"
"Our product is more intuitive, more consistent, and more delightful to use"
"I highly recommend Simon for his expertise and ability to deliver impactful results"
"We saw a 25% uplift in paid conversions and doubled our mid-market annual contract value"
"The ROI was obvious and significant for our company"
There two ways we can team up:
UX audit
Perfect if you’re about to launch (or relaunch) and want to spot problems before your users do.
Product design partner
Best for teams who want product strategy as well as hands-on execution.
Frequently asked questions
That’s why teams call me in. I’m the fresh set of eyes that catches things you’ve missed. We start by digging in to figure out where users are actually getting stuck.
If you've built something and users are struggling, it’s not too early. Most of the teams I help are Seed to Series A, but I’ve also worked with VC backed and a select few pre-revenue companies. The main thing is, f UX fixes can unlock growth, it’s the right time.
Usually, I can kick things off within a week. We pick a start date, I guarantee weekly availability. If there’s an urgent need, I may be able to jump in even sooner.
That’s pretty common. Most teams I work with aren’t tracking UX metrics initially. We can set up simple analytics together, or just focus on the feedback and issues you’re already seeing from support tickets, user feedback, demo flops, all that.
Definitely. My clients are mostly in the US, UK, or Europe. All my work’s remote and I’m flexible with time zones.
Yes, you can. The Product Design Partner service is month-to-month, no big long-term contract. Minimum is just one month at a time.
No problem at all. I often work alongside junior designers or founders making design calls themselves. Think of me as another set of eyes to help you spot what’s missing.
The minimum is one day per week. Most teams start with one or two days a week, it just depends on how quickly you want to move.
That’s actually good, it gives us something to fix. Better to catch and solve issues now than when you’ve got thousands of users. One founder told me, “I just don’t want to make the same mistakes I made last time.”
Tired of your SaaS product leaking revenue?
