"Taptrip needed to invest in UX but weren’t sure who to turn to. There were some obvious challenges with our existing product that proved difficult for new customers. We needed to address these concerns and restore clarity with an improved user experience.

The success of our MVP was necessary in order to grow the business. It needed to meet high customer expectations and boost revenue, so we could keep growing.

As soon as we engaged with Simon, there was no looking back. He designed a product that had three elements: simplicity, intuitiveness and ease of use. As well as supporting our junior designer in the team, together, they delivered a product that blew us away!

Working with Simon has been great and I look forward to working with him again (when he actually has some availability!!)."

"Prior to working with Simon, we were facing difficulties with users who had signed up to the platform activating their accounts successfully, and then quickly understanding the value that our software service could bring.

In his UX audit, Simon identified many improvements in these areas, and presented those back in an easily digestible format. This included relevant examples and even occasionally high level mock-ups of what his suggestion entailed. We envisage these changes will help potential customers move from signing up on our freemium offer to becoming fully paid customers.

Throughout the engagement, Simon was always friendly, approachable and punctual. The quality of his output was very high, and made it very clear that he has both a high level of expertise in UX design for SAAS solutions, but also a true passion for improving the user experience.

I would, and already have, recommended Simon to a colleague for a similar scope of work, and Inflo will hopefully be re-engaging Simon for further work on a new offering we are planning to bring to market later in 2020."

"Before working with Simon, we had an idea of what we were looking to develop but needed help and support in turning our clunky product into a simple, easy and user-friendly solution for our customers.

A key output from working with him was the creation of an interactive prototype – which enabled us to seek early feedback from our customers, helping them convert prior to engaging our developers. A comprehensive suite of mock-ups made the development work easier as we could always refer back to these.

We really appreciated Simon's flexible approach, he kept things simple – if we were trying to be too ambitious too soon – he would tell us!

He was easy to work with and always kept the end-user front and centre when designing things and sharing his thoughts.

I'd be more than happy to recommend Simon to other SaaS companies because he's easy to work with and has a great understanding of the user experience and what's needed to keep things simple."

"Prior to working with Simon, the UX design part of our product development process was chaotic and ad-hoc.Simon, brought a cohesive approach to designing our product, that firmly embedded user experience and usability into the development process. This has meant clearer working with our development teams, better definition of what technical and design aspects will deliver a great user experience and a structured process that has meant managing this phase has been significantly improved. The quality has increased, as has efficiency and effectiveness.

Simon is very approachable, and seeks to understand the client’s requirements, even elucidating requirements we didn’t realise we had! He did this in a collaborative manner, providing just the right amount of expert guidance. A consummate professional.

Simon provided a better understanding of how design impacts UX. He increased the quality of our working processes in a way that has influenced all our projects beyond just the initial one. And introduced tools and workflows that have improved our operational efficiency.

For the reasons cited above, I'd be happy to recommend Simon."