TESTIMONIALS
See how better UX helped SaaS companies get more customers and grow faster.
Real feedback from founders and product teams who fixed UX friction, increased retention, and unlocked new growth.
Ed Mallory
Product manager, Ring4
Rick van Hassteren
Owner, Site Guru
Aaron Shrensel
Product manager, Broker Buddha
Two of these testimonials were recorded during my time as SavvyDesign, the agency I previously ran before rebranding under my own name.
"Simon's designs helped us secure our first paying customers within months"
"The platform he designed was simple and innovative, with unique functionalities that distinguished us from other providers. His design expertise led to increased sales and improved platform utilisation, resulting in minimal support issues upon launch."

Richard Rowell
Co-founder, Ascend Payroll
"We've increased customer satisfaction and upsold existing clients"
"We've not only gained competitive advantage but also increased customer satisfaction which started to pay off commercially by upselling through existing clients and converting new ones."

Onur Özen
CEO, RealTyme
"Simon has been a true partner in our go-to-market motion and is deeply invested, not just a contractor"
"He’s probably the best designer I’ve worked with at switching between the exciting long-term vision and the immediate, tactical needs of the team. He thinks deeply about outcomes before jumping into design. From day one, he helped us identify high-impact changes to our existing product without slowing us down. Our product is more intuitive, more consistent, and more delightful to use. We wouldn’t be where we are without him"

Ed Mallory
Product manager, Ring4
"Simon's UI/UX work is top notch"
"Simon's UI/UX work is top notch and it’s relieving to have a partner that makes my life easier when building new features and experiences for the products we’re working on."

Trevor Hatfield
CEO, SendWorks
"The ROI was obvious and significant for our company"
"Once we'd gone through the process of redesigning our product with Simon, the feedback we received from our clients on the new designs was overwhelmingly positive. And, importantly we were able to speed up onboarding and reduce confusion throughout the entire product. The ROI was obvious and significant for our company."

James Carter
CEO, Eintech
"We saw a 25% uplift in paid conversions and doubled our mid-market annual contract value"
"Simon makes the impossible, possible. His work led to fast product velocity and a 25% increase in paid conversions. The capabilities we built together also doubled our mid-market ACV. He moves fast, works under constraints, and focuses on impact–not just aesthetics. If you need a designer who helps you scale, Simon is the one."

Varun Jain
CTO, Inturact Capital
"Simon's expertise was instrumental in launching our MVP, which earned positive feedback and created new revenue streams"
"He designed an elegantly simple platform with separate interfaces for employers and employees, requiring minimal guidance for users. This helped us effectively target hospitality businesses and generate leads for cross-selling our services."

Stewart Waddell
Co-founder, Tips and Troncs
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"Everything we show from Simon is preferred over what we have today"
"In addition to working out and refactoring existing features, Simon also helped us, bring new features to light. Our clients have indicated that everything we show from Simon is preferred over what we have today."
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Aaron Shrensel
Product manager, Broker Buddha
"We've seen a big uplift in revenue"
"We launched our new design several months ago and have received an overwhelmingly positive response from our users. This resulted in a big uplift in revenue, which is one of our most important metrics as a SaaS business."

Rick van Hassteren
Owner, Site Guru
"Simon helped our potential customers move from signing up to becoming fully paid customers"
"Simon identified many improvements, and presented those back in an easily digestible format. This included relevant examples and even occasionally high level mock-ups of what his suggestion entailed. We are currently implementing these changes, and envisage that this will help potential customers move from signing up on our freemium offer to becoming fully paid customers."
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Graham Clark
Co-founder, Inflo
"Users loved the fresh and modern design which was simple and easy to navigate"
"The products Simon worked on at Clik were very clunky and outdated. There was too much information on the screen and they were far from user-friendly. Once launched, both products were very well received by all customers. Users loved the fresh and modern design which was simple and easy to navigate."

April Boulton
Head of Marketing, CliK
"This helped us significantly cut down development hours by providing a single source of truth for our UI"
"Without a cohesive UI/UX strategy, we many wasted development hours, unfriendly and hard to navigate UI, and lots of frustration all around. Simon provide us with a beautiful design and prototype, that helped us significantly cut down development hours by providing a single source of truth for our user experience."

Ruben Guerrero
CEO, SproutFi
"Simon significantly improved our operational efficiency"
"Prior to working with Simon, the UX design part of our product development process was chaotic and ad-hoc. He brought a cohesive approach to designing our product, that firmly embedded user experience into the development process, significantly improving our operational efficiency"

Iain Brogan
CEO, Map My Health
"The improvements he made enabled us to seek early feedback from our customers, helping them convert"
"We needed help and support in turning our clunky product into a simple, easy and user-friendly solution for our customers. The improvements he made enabled us to seek early feedback from our customers, helping them convert."

Andrew Weston
MD, i-Procure
"He designed a product that was simple and intuitive"
"As soon as we engaged with them, there was no looking back. He designed a product that had three elements: simplicity, intuitiveness and ease of use."

Thomas Young
CEO, Taptrip
Stop confusing users. Start retaining them.
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"Simon had a major impact on our success going forward"
"Simon and I collaborated on the launch of a pub-tech tool for the financial market. I found him to be diligent, user focused and resilient in a classic startup environment where discovery and delivery were very much happening at the same time. He really got under the skin of our business and in doing so, had a major impact on our success going forward."

Lily Smith
CPO, Aitekz Finance
"The quality of Simon's work is excellent"
"He was quick, precise and managed to keep a stringent deadline. He took our ideas and and managed to turn them into a great UX. I will be using Simon for future development, I highly recommend him to everyone!"

Michael Ramos
Co-founder, Parqay
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