SITE GURU
Helped an SEO tool grow revenue 25% with a cleaner, easier-to-use interface
The results
25% increase in revenue after redesign
driven by a cleaner, more intuitive UX that improved conversion and retention.
Faster feature delivery with scalable design system
thanks to reusable patterns that made it easier to add new functionality.
Overwhelmingly positive feedback from users
with customers actively reaching out to praise the new design and ease of use.
Introduction
SiteGuru is an SEO tool that helps marketers and website owners improve their site’s performance by finding and fixing SEO issues. With a clear focus on simplicity and ease of use, the team built a strong reputation in a space dominated by overly complex tools. But after years of shipping new features, the product had become bloated and hard to evolve. They needed a fresh design system, a more scalable interface, and a simpler user experience, without losing what made the tool approachable in the first place.
Site Guru in a nutshell
Challenges
Solutions
Product felt bloated after years of growth
Years of feature releases made the app harder to navigate and extend.
Cleaner, more scalable UX foundation
A refreshed structure made the product easier to use and easier to grow.
Disjointed onboarding slowed user activation
New users had a hard time understanding where to start or what to do.
Onboarding that drives key SEO setup actions
The new flow prompts users to connect Google Search Console and define SEO goals, improving activation and long-term value.
Navigation was cluttered and hard to scale
Key features were buried inside tabs within tabs, making them hard to find.
Simplified navigation built for future growth
A restructured navigation system surfaced important tools and made the app easier to explore.
Visual inconsistency across the platform
Layouts and styles varied from screen to screen.
Cohesive UI that improves usability and trust
A cohesive system brought clarity and consistency across the app.
Design work slowed decision-making and delivery
Slow iterations made it harder to maintain momentum.
Faster design cycles kept the team moving
Quick turnarounds allowed for faster feedback and alignment.
Key takeaways
25% revenue growth through better UX
Improved clarity and usability led to more conversions and higher customer retention.
Simpler onboarding improved early activation
New users were guided to complete core actions like adding keywords and setting SEO goals.
Navigation redesigned for clarity and scale
Core features were surfaced, making the product easier to explore and expand.
Redesign triggered positive user feedback
Customers reached out unsolicited to praise the cleaner, easier-to-use experience.
Testimonial was recorded during my time as SavvyDesign, the agency I previously ran before rebranding under my own name.
"The redesign made SiteGuru easier to use, easier to grow and led to a big uplift in revenue"
“After five years of feature growth, SiteGuru had become clunky and hard to evolve. Simon’s redesign made the product cleaner, more consistent, and much easier to scale.
We got overwhelmingly positive feedback from users and a big uplift in revenue uplift after launch. He delivered fast, high-quality work and quickly understood what mattered most.”
We got overwhelmingly positive feedback from users and a big uplift in revenue uplift after launch. He delivered fast, high-quality work and quickly understood what mattered most.”
Rick van Hassteren
Owner, Site Guru
GET STARTED NOW
Confusing UX is costing you customers and revenue. It's time for that to change.
I help B2B SaaS companies turn confusing products into intuitive experiences so users onboard sooner, find value quicker and stick around longer.
Limited availability. Book now to avoid disappointment.
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