"We saw a 25% uplift in paid conversions and 2X our mid-market annual contract value." - Varun Jain  |  Book call
SENDX

Redesigned an email platform to boost trial-to-paid conversions by 25%

Client results

25% increase in paid conversions

driven by a smoother, more effective first-run experience.

2x growth in mid-market contract value

thanks to clearer UX and more intuitive workflows.

4.6 / 5.0 rating on Capterra

based on 36 verified user reviews.

Background

SendX is a powerful email marketing platform with features like segmentation, drip campaigns, and workflows. But that power was buried beneath a dense, outdated interface. New users struggled to get started, while existing users ran into friction across core workflows. Usability issues were stalling conversions, slowing growth, and limiting the platform’s potential.

SendX in a nutshell

Problems
Solutions
Fragmented onboarding and first use
New users struggled with setup, especially when importing contact lists and getting started.
Guided, user-friendly onboarding
A streamlined flow made onboarding faster, easier, and more rewarding.
Inconsistent design slowed development
The lack of consistency made it hard to ship features like drip sequences and pop-up builder.
Design system enabled fast delivery
A shared design foundation helped scale the product with less friction.
Clunky email campaign creation
Setting up a one-off email campaign was slow and full of unnecessary friction.
Streamlined campaign builder
The builder was redesigned to make campaign setup faster and easier.
Unstructured navigation held back growth
The navigation wasn't well considered and made it hard to integrate new product features.
Flexible navigation built for scale
We restructured the navigation to support growth and make new features easier to discover.
Hidden features reduced adoption
Important features were buried and rarely used.
Key features shown at the right time
Relevant features were surfaced contextually in the UI.

Key takeaways

Faster product delivery

A scalable design system helped the team ship new features quicker.

Higher conversion confidence

Improved onboarding UX and core product features to boost user upgrades.

Better feature visibility

Important features were surfaced at the right time in the UI.

Scalable user experience

Navigation and layout now support future growth and features.

"With Simon's help, we saw a 25% uplift in paid conversions and 2X our mid-market annual contract value."

"Simon makes the impossible, possible. His work has led to fast product velocity and a 25% increase in paid conversions. The capabilities we built together also doubled our mid-market ACV. He helped sharpen our product ideas at breakneck speed, worked under constraints, and focused on impact, not just aesthetics. If you need a designer who helps you scale, Simon is the one."
Varun Jain
CTO, Inturact Capital

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