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ROI CALCULATOR
Find out what UX could earn you
T2P Conversions
Churn
Upsell
Demos Closed
Support
Dev Time
T2P Conversions
Churn
Upsell
Demos Closed
Support
Dev Time
Current trials per month
ⓘ
Average new trials started each month.
ARPU (monthly revenue per paying customer)
ⓘ
Average monthly revenue per paying customer.
£
Expected improvement (%)
ⓘ
Extra customers/month = trials × (X/100).
%
Project cost
ⓘ
Monthly UX fee for this engagement.
£
Length of UX engagement
ⓘ
Number of months this project will run.
mo
Current paying customers
ⓘ
Active paying customers right now.
Expected churn drop (pp)
ⓘ
Customers saved/month = customers × (pp/100).
%
ARPU (monthly revenue per paying customer)
ⓘ
Average monthly revenue per paying customer.
£
Project cost
ⓘ
Monthly UX fee for this engagement.
£
Length of UX engagement
ⓘ
Number of months this project will run.
mo
Current paying customers
ⓘ
Active paying customers right now.
ARPU (monthly revenue per paying customer)
ⓘ
Average monthly revenue per paying customer.
£
Expected ARPU increase (%)
ⓘ
Estimated % lift in ARPU from better UX/onboarding/packaging.
%
Project cost
ⓘ
Monthly UX fee for this engagement.
£
Length of UX engagement
ⓘ
Number of months this project will run.
mo
Demos per month
ⓘ
Qualified demos per month (booked & attended).
Expected close-rate uplift (pp)
ⓘ
Increase in percentage points. +3 pp turns 20% → 23%.
%
ARPU (monthly revenue per paying customer)
ⓘ
Average monthly revenue per paying customer (×12 for yearly).
£
Project cost
ⓘ
Monthly UX fee for this engagement.
£
Length of UX engagement
ⓘ
Number of months this project will run.
mo
Current support tickets per month
ⓘ
Average tickets handled monthly.
Current cost per ticket
ⓘ
All-in handling cost per ticket.
£
Expected reduction in tickets (%)
ⓘ
Estimated % drop due to better UX.
%
Project cost
ⓘ
Monthly UX fee for this engagement.
£
Length of UX engagement
ⓘ
Number of months this project will run.
mo
Current number of developers
ⓘ
Developers affected by the UX work.
Current wasted hours per dev / month
ⓘ
Typical hours lost per dev due to UX issues.
Current cost per dev hour
ⓘ
Blended hourly cost (salary + overhead).
£
Expected reduction in wasted time (%)
ⓘ
% reduction in wasted time after UX work.
%
Project cost
ⓘ
Monthly UX fee for this engagement.
£
Length of UX engagement
ⓘ
Number of months this project will run.
mo
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