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ROI CALCULATOR
Find out what UX could earn you
Conversion
Churn
Upsell
Demos Closed
Support
Dev Time
Conversion
Churn
Upsell
Demos Closed
Support
Dev Time
Current trials per month
ⓘ
Average new trials started each month.
ARPU (monthly revenue per paying customer)
ⓘ
Average monthly revenue per paying customer.
£
Expected improvement (%)
ⓘ
Extra customers/month = trials × (X/100).
%
Project cost
ⓘ
Monthly UX fee for this engagement.
£
Length of UX engagement
ⓘ
Number of months this project will run.
mo
Current paying customers
ⓘ
Active paying customers right now.
Expected churn drop (pp)
ⓘ
Customers saved/month = customers × (pp/100).
%
ARPU (monthly revenue per paying customer)
ⓘ
Average monthly revenue per paying customer.
£
Project cost
ⓘ
Monthly UX fee for this engagement.
£
Length of UX engagement
ⓘ
Number of months this project will run.
mo
Current paying customers
ⓘ
Active paying customers right now.
ARPU (monthly revenue per paying customer)
ⓘ
Average monthly revenue per paying customer.
£
Expected ARPU increase (%)
ⓘ
Estimated % lift in ARPU from better UX/onboarding/packaging.
%
Project cost
ⓘ
Monthly UX fee for this engagement.
£
Length of UX engagement
ⓘ
Number of months this project will run.
mo
Demos per month
ⓘ
Qualified demos per month (booked & attended).
Expected close-rate uplift (pp)
ⓘ
Increase in percentage points. +3 pp turns 20% → 23%.
%
ARPU (monthly revenue per paying customer)
ⓘ
Average monthly revenue per paying customer (×12 for yearly).
£
Project cost
ⓘ
Monthly UX fee for this engagement.
£
Length of UX engagement
ⓘ
Number of months this project will run.
mo
Current support tickets per month
ⓘ
Average tickets handled monthly.
Current cost per ticket
ⓘ
All-in handling cost per ticket.
£
Expected reduction in tickets (%)
ⓘ
Estimated % drop due to better UX.
%
Project cost
ⓘ
Monthly UX fee for this engagement.
£
Length of UX engagement
ⓘ
Number of months this project will run.
mo
Current number of developers
ⓘ
Developers affected by the UX work.
Current wasted hours per dev / month
ⓘ
Typical hours lost per dev due to UX issues.
Current cost per dev hour
ⓘ
Blended hourly cost (salary + overhead).
£
Expected reduction in wasted time (%)
ⓘ
% reduction in wasted time after UX work.
%
Project cost
ⓘ
Monthly UX fee for this engagement.
£
Length of UX engagement
ⓘ
Number of months this project will run.
mo
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