UX teardown
Want to know where your new users are getting stuck?
Get a personalised video where I run through your product cold, the way a brand-new user would, and call out exactly where people get stuck and what to fix.
Full refund if it's not useful.
What's a UX teardown?
It's a 15-minute personalised video where I run through your product as a new user would, capturing it all on screen. Every friction point gets called out, and I tell you exactly what needs fixing. Delivered in 3 days. 100% private.
Screen-recorded walkthrough.
I jump in cold, just like a first-time user. You'll see exactly where I hesitate, get confused, or hit a dead end.
Friction points flagged.
Every pain point, moment of confusion, unnecessary step, and missed opportunity, all called out with specifics.
Fixes you can actually ship this week.
No wishy-washy suggestions. Real fixes based on what I've seen across 200+ B2B SaaS products.
What does a UX teardown look like?
How Cal.com hides complexity without removing it.
Hotjar gets so much right then trips on the basics.
Here's what SaaS teams said after a UX teardown.
“That was great. Definitely useful to see that you got stuck at a few points.”
Hey, I'm Simon. I've reviewed 200+ SaaS products, and most lose people somewhere in the first run.
Most of these problems aren't unique, they're variations of the same handful of mistakes I've watched B2B SaaS teams make for over 7 years. Whatever's tripping up your users probably isn't new. I've likely seen it slow people down in plenty of other products this year.
200+
SaaS products reviewed.
7+
Years in B2B SaaS.
Worst case, you get your money back.
If I don't find any friction worth fixing in your product's first run, I'll refund the full £250. You'll either get fixes worth acting on, or your money back.
Frequently asked questions.
Is 15 minutes really enough?
Absolutely. I've done this over 200 times, so I know what to look for and I don't waste time. You'll get more useful feedback in 15 minutes than most agencies manage in a week.
We already know our UX needs work. Why do we need this?
There's a big difference between knowing something needs fixing and knowing exactly what's broken. Most founders I work with are surprised by what I find. What you think is the problem usually isn't.
What happens after a UX teardown?
Most founders act on the quick wins right away, sometimes shipping changes that same week. About half come back for my product design service once they see how much they can improve.
Is this confidential?
Yes, totally. The video’s just for you, I won’t share it, screenshot it, or use your product in any public way unless you say it’s OK.
How is this different from an agency UX audit?
Agencies usually take a week and hand you a 50-slide deck. I dive straight in, spot the friction, and tell you what to fix right now. No fluff, no frameworks, no endless waiting around.
What if I want to go deeper after?
The teardown is like a taste test. Most founders who try it end up wanting more, and when they do, we talk about what a deeper engagement looks like.