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In-depth articles and resources for SaaS companies, covering product UX, SaaS and Business.
Design Insights
Product Reviews
Design Process
From Trial Users to Happy Paying Customers: How to Convert People with Better UX
Design Insights

From Trial Users to Happy Paying Customers: How to Convert People with Better UX

Design Insights
Feb 10, 2020
by 
3 UX rules of great navigation: Help users discover the true value of your product
Design Insights

3 UX rules of great navigation: Help users discover the true value of your product

Design Insights
Feb 10, 2020
by 
Simon McCade
Which of these dashboard UX mistakes will you make? [Here's how to resolve them]
Design Insights

Which of these dashboard UX mistakes will you make? [Here's how to resolve them]

Design Insights
Feb 10, 2020
by 
The biggest user onboarding gaffes costing you customers and how to fix them in 3 easy steps
Design Insights

The biggest user onboarding gaffes costing you customers and how to fix them in 3 easy steps

Design Insights
Feb 10, 2020
by 
UI style guide: The best way to deliver a cohesive user experience [+ Free Template]
Design Process

UI style guide: The best way to deliver a cohesive user experience [+ Free Template]

Design Process
Feb 13, 2020
by 
Moodboards: An effective way to create the right visual design style for your SaaS product
Design Process

Moodboards: An effective way to create the right visual design style for your SaaS product

Design Process
Feb 13, 2020
by 
Low-Fidelity wireframes: The quickest way to validate new ideas [without wasting money]
Design Process

Low-Fidelity wireframes: The quickest way to validate new ideas [without wasting money]

Design Process
Feb 13, 2020
by 
User flows: Create the perfect path to help users achieve their goal [with minimal effort]
Design Process

User flows: Create the perfect path to help users achieve their goal [with minimal effort]

Design Process
Feb 13, 2020
by 
How to avoid wasting time [+ money] designing product features that go unused
Design Insights

How to avoid wasting time [+ money] designing product features that go unused

Design Insights
Feb 10, 2020
by 
How your tech company can build trust to increase conversions
Design Insights

How your tech company can build trust to increase conversions

Design Insights
Feb 10, 2020
by 
4 user onboarding strategies to help you convert more users and reduce churn
Design Insights

4 user onboarding strategies to help you convert more users and reduce churn

Design Insights
Feb 10, 2020
by 
The business case for great UX every early-stage SaaS company should know
Design Insights

The business case for great UX every early-stage SaaS company should know

Design Insights
Feb 10, 2020
by 
A proven design process: How SaaS founders can turn their ideas into a product [And win their first 100 users]
Design Insights

A proven design process: How SaaS founders can turn their ideas into a product [And win their first 100 users]

Design Insights
Feb 10, 2020
by 
Evernote: Where less could be more
Product Reviews

Evernote: Where less could be more

Product Reviews
Feb 10, 2020
by 
What makes a great SaaS landing page?
Design Insights

What makes a great SaaS landing page?

Design Insights
Feb 10, 2020
by 
Spark reignites love for email with app design
Product Reviews

Spark reignites love for email with app design

Product Reviews
Feb 10, 2020
by 
5 fundamentals tech companies need to succeed
Design Insights

5 fundamentals tech companies need to succeed

Design Insights
Feb 10, 2020
by 
The Headspace app achieves design zen
Product Reviews

The Headspace app achieves design zen

Product Reviews
Feb 10, 2020
by 
Do traditional landing pages work for tech companies?
Design Insights

Do traditional landing pages work for tech companies?

Design Insights
Feb 10, 2020
by 
A designer's take on DragonPass app
Product Reviews

A designer's take on DragonPass app

Product Reviews
Feb 10, 2020
by 
Why SaaS companies cannot afford to cut design corners
Design Insights

Why SaaS companies cannot afford to cut design corners

Design Insights
Feb 10, 2020
by 
Why clients are integral to the design process
Design Insights

Why clients are integral to the design process

Design Insights
Feb 10, 2020
by 
A product designer's review of the Hargreaves Lansdown app
Design Insights

A product designer's review of the Hargreaves Lansdown app

Design Insights
Feb 10, 2020
by 
Prototyping: An integral part of every UI UX designer’s workflow
Design Insights

Prototyping: An integral part of every UI UX designer’s workflow

Design Insights
Feb 10, 2020
by 
How good UI design can make or break your online presence
Design Insights

How good UI design can make or break your online presence

Design Insights
Feb 10, 2020
by 
Native apps vs Web apps: A product designer’s perspective
Design Insights

Native apps vs Web apps: A product designer’s perspective

Design Insights
Feb 10, 2020
by 

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Simon McCade

I help SaaS companies get more paying customers through better user experience design.

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From Trial Users to Happy Paying Customers: How to Convert People with Better UX
3 UX rules of great navigation: Help users discover the true value of your product
© Simon McCade 2020