Meet the designer behind it all.
Hey, I’m Simon. For more than 12 years, I’ve worked with B2B SaaS businesses to clear up messy, confusing software and turn it into products people actually enjoy using.
If I’m not designing, I'm geeking out over new tech. I’m also a recovering Man United fan. When I'm not in the office, you’ll catch me at the beach with my wife, Katie, and our little boy, Oscar.
A few quick facts about me
12+
30+
9,275+
Why I do what I do
Back when I started, I thought design was just about making things look nice. But after working on more than 30 SaaS products, I realised technical teams build amazing products, then bad UX makes them impossible to use.
Users would drop off and customers would churn. It all comes down to confusing experiences. Now I help teams fix that. Because when your product actually feels intuitive, users win and stick around.
How I approach design
I focus on outcomes, not deliverables
I identify where people get stuck, then solve the stuff holding you back—, better conversions, less churn, higher adoption.
You’re paying for outcomes, not just design.
I move fast and ship improvements quickly
Forget months of research. I find the issue, design a solution, and ship.
You’ll see progress the first week. Launch, measure, tweak, repeat.
I embed directly with your team.
Weekly calls, Slack chats, hands-on work.
I’m part of your team, bringing a fresh perspective and catching what others miss.
I keep it simple and intuitive
Confusion gets stripped out. Users shouldn’t need training or a knowledge base to figure things out.
If they’re lost, we simplify. If features are hidden, we fix it.
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