Meet the designer behind the work.
Hey, I’m Simon. I’ve spent the last 12+ years helping B2B SaaS companies turn confusing, over-complicated software into products people actually enjoy using.
Outside of design, I’m a tech enthusaist and a recovering Man United fan. When I'm not in the office you’ll find me down the beach with my wife, Katie, and our little boy, Oscar.
Quick facts about me
12+
30+
8,426+
Why I do this
When I started, I thought design was about making things look good.
After 30+ SaaS products, I learned the truth, technical teams build amazing features, but poor UX makes them impossible to use.
Users get stuck. Support gets overwhelmed. Demos fail. All because the experience is confusing. Now I help teams fix that. Because when your product is genuinely intuitive, users succeed and stick around.
How I approach design
I focus on outcomes, not outputs
I identify where users get stuck and fix what's blocking growth, better conversions, lower churn, higher adoption.
You're paying for results, not Figma files.
I move fast and ship improvements quickly
No months of research. I identify the problem, design solutions, and ship.
You see progress in the first week. We launch, measure, iterate.
I work embedded with your team
Weekly calls, Slack access, hands-on execution. I'm an extension of your team, a fresh pair of eyes who spots what you're missing.
I keep things simple and intuitive
I strip away confusion. Users shouldn't need training or a knowledge base to succeed.
If they're stuck, we simplify. If they can't find features, we fix it.
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