For B2B SaaS companies

Turn more signups into paying customers

I combine 14 years of design and UX experience across 30+ SaaS products to turn developer-built products into ones users understand in their first session.

Show me your product. I'll show you where new users get stuck.

trusted by 30+ companies across the US, UK and Europe

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client results

What happens when new users stop getting stuck.

Varun Jain

CTO, SendX

+25%

Trial-to-paid
conversions

Emmett Cooke

Founder, Pixelflow

+38%

Trial-to-paid for users
who finished setup

Rick van Haasteren

Owner, Site Guru

+30%

Revenue within a month
of the redesign

200+

SaaS products
reviewed

300+

SaaS founders
advised

6+

months average
client engagement

200+

SaaS products
reviewed

300+

SaaS founders
advised

6+

months average
client engagement

Sound familiar?

Signups are coming in, but revenue isn't.

Trials end without an upgrade.

People sign up, look around, and leave before they see value.

Trials end without an upgrade.

People sign up, look around, and leave before they see value.

New customers churn in their first few months.

They paid, but only used the basics, and never found a reason to stay.

You have to demo it before it makes sense.

Every new customer needs a walkthrough call. That won't scale.

You have to demo it before it makes sense.

Every new customer needs a walkthrough call. That won't scale.

Your product makes perfect sense to the people who built it, but new users don't know where to start.

What it's costing you

Right, let's talk money.

You've already paid to get users through the door. Put in your numbers to see what a small lift in trial-to-paid would be worth over a year.

What I fix

Your product's leaking like a sieve. Here's where I plug it.

01 First-use

02 Core experience

03 Upgrade

Get new users to the value faster

I design the path from signup to the moment a new user gets something useful out of your product. I simplify signup screens, setup steps and empty dashboards so they know what to do next.

People who don't see value in their first session rarely come back and they never pay for your product.

01 First-use

02 Core experience

03 Upgrade

Get new users to the value faster

I design the path from signup to the moment a new user gets something useful out of your product. I simplify signup screens, setup steps and empty dashboards so they know what to do next.

People who don't see value in their first session rarely come back and they never pay for your product.

01 First-use

02 Core experience

03 Upgrade

Get new users to the value faster

I design the path from signup to the moment a new user gets something useful out of your product. I simplify signup screens, setup steps and empty dashboards so they know what to do next.

People who don't see value in their first session rarely come back and they never pay for your product.

How it works

How more of your trials start paying.

How more of your trials start paying.

How more of your trials start paying.

01

Find where people get stuck

I go through your product, review data, session recordings, and map every point where people stall or give up. Then I prioritise the fixes.

02

Fix it and get it live

I redesign the flows that matter, working with what you've already built or starting fresh if that's what's needed.

03

Check it worked, then go again

Once it's live, we look at what users do. If it moved the needle, we push further. If it didn't, we find out why and fix it.

services

Product design partner for B2B SaaS companies.

Standard

Good to teams who XXX

£925

per week

1–2 high-impact changes per week.

Fixes that go live, not just mockups and suggestions.

Prioritise your biggest bottlenecks

Every update is designed to drive growth.

Private Slack + async video.

Async access for quick questions and feedback.

1 weekly design strategy call.

A regular sync to review and plan.

Priority

Good to teams who XXX

£1,475

per week

3-4 high-impact changes per week.

Fixes that go live, not just mockups and suggestions.

Prioritise your biggest bottlenecks

Every update is designed to drive growth.

Private Slack + async video.

Async access for quick questions and feedback.

Up to 3 weekly design strategy calls.

A regular sync to review and plan.

video testimonials

Real founders on camera. No paid endorsements.

“Our product is more intuitive, more consistent, and more delightful to use.”

Ed Mallory

Product manager, Ring4

“Within a month of the redesign, our revenue jumped 30%.”

Rick van Haasteren

Owner, Site Guru

Common questions.

Designing since 2012.

Are we too early for this?

If you've built something and users are struggling, it’s not too early. Most of the teams I help are Seed to Series A, but I’ve also worked with VC backed and a select few pre-revenue companies. The main thing is, UX fixes can unlock growth, it’s the right time.

How do you work alongside our current team?

I align fast, then execute independently. I get clear on goals, users, success metrics, and scope upfront, then I take ownership day-to-day and only pull people in when decisions are needed.

How quickly can we start?

Usually, I can kick things off within a week. We pick a start date, I guarantee weekly availability. If there’s an urgent need, I may be able to jump in even sooner.

How do you measure if it's working?

We agree on the metrics upfront, usually a mix of qualitative and quantitative. Then we ship small improvements and monitor the data. If it doesn't move, we iterate until it does.

Do you work with US-based companies?

Definitely. My clients are mostly in the US, UK, or Europe. All my work’s remote and I’m flexible with time zones.

Can we pause or stop anytime?

Yes, you can. The Product Design Partner service is month-to-month, no big long-term contract. Minimum is just one month at a time.

What if we've already got a designer?

No problem at all. I often work alongside junior designers or founders making design calls themselves. Think of me as another set of eyes to help you spot what’s missing.

Is my data secure with Prospect?

Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.

What happens if I outgrow the Free plan?

The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.

Can I use Prospect with my current tools?

Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.

Does Prospect support teams in different time zones?

Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.

How long does setup take?

Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.

Can I cancel or change plans anytime?

Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.

Are our company secrets protected with Prospect?

Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.

Does Prospect support teams in different time zones?

Absolutely. Prospect is built for global teams with asynchronous schedules. From workflow notifications that adjust to local time, to real-time collaboration that doesn’t require everyone to be online at once, we make working across time zones feel natural. You can set time-aware triggers, assign reviewers by region, and keep your processes running smoothly around the clock.

What happens if I outgrow the Free plan?

The Free plan is designed to get you started, but when your needs grow, Prospect scales with you. Upgrading is seamless—no data loss, no reconfiguration. You’ll instantly unlock more automation, more integrations, and advanced features to help your team stay ahead. We’ll even guide you through the transition to make sure nothing gets missed.

How long does setup take?

Most teams are set up in under an hour. We’ve designed Prospect to be intuitive from the start—no need for lengthy onboarding sessions or technical hand-holding. Just connect your data sources, set your preferences, and your workflows are ready to go. Our team is always on hand if you want help, but most users don’t need it.

Is my data secure with Prospect?

Security is a non-negotiable. Prospect uses end-to-end encryption in transit and at rest, along with advanced identity management features like SSO, 2FA, and granular role permissions. We also run regular audits and work with trusted infrastructure providers to safeguard every layer of your data. You own your data, and it’s never used or shared without your consent.

Are our company secrets protected with Prospect?

Yes—confidentiality is central to everything we build. Whether it’s financial reports, internal notes, or sensitive forecasting data, it stays strictly yours. We don’t access or analyze your information unless explicitly requested for support. Our platform is used by companies with strict compliance needs, and we meet or exceed industry security standards.

Can I use Prospect with my current tools?

Yes—Prospect is built to integrate seamlessly with the platforms you already rely on. From data sync to workflow triggers, we support popular tools out of the box and offer API access for everything else. Whether you’re using Slack, Notion, Google Workspace, or something more specialized, Prospect fits into your stack without disrupting it. We believe software should meet you where you are—not the other way around.

Can I cancel or change plans anytime?

Yes—your plan is always in your control. Downgrade, upgrade, or cancel without needing to contact support or jump through hoops. Your settings and data are preserved, so if you return later, you can pick up right where you left off. We believe in earning your trust, not locking you in.

Book a call

Ready to turn signups into paying customers?

Book a free 30-minute strategy session. We'll look at your first-use experience, pinpoint high-growth opportunities, and share how we can work together.