Is Your Bad UX costing you customers?

Make your UX design less of an afterthought and more of a competitive advantage. I’ll help you maximise conversion and revenue through better user experience design.
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Did You Know?

Between 40-60% of New Users Use a SaaS Product Once And Never Return

It’s true and it leaves founders wondering how they're going to fix this problem before it hinders their growth.

Here's Why Your SaaS Product Could Fail

If you've heard of Hubspot, Slack or Dropbox, you’ll know that these successful SaaS companies leveraged user experience design to drive growth and avoid these pitfalls.

does this Sound Familiar?

  • Too few people don't convert into paying customers
  • People churn more often than you’d like.
  • People keep getting stuck and don't understand how to use your product
  • You waste time manually training every new customer
  • People keep complaining about your outdated and clunky design
  • Your product is full of untouched features that are causing confusion
  • Your product development is slowed down due to a lack of UX expertise

Bad UX Has Created a Serious Business Bottleneck

    • This means you're struggling to convert, engage and retain enough customers to maintain and increase your MRR.
    • Therefore, you're losing ground on the competition who are quickly catching up.
    It’s easy to put yourself on the back foot. You might have prioritised your products technology but neglected its design and built a clunky product as a result.

    All this leaves you with is an uphill struggle to convert users into paying customers and, crucially, keep them engaged for longer in order to reduce your churn.

    Luckily for you, there is a solution.

    From One Forward-thinking Entrepreneur to Another

    If you're worried that the vast majority of new users don’t understand how to use your product and they get no value from it, I can lead you through a design process that's tailored to improving your user experience in order to boost product adoption.

    Here's How My Product Design Services Can Help your SaaS company

    • Increase product success with a solid, actionable UX strategy
    • Uncover critical usability flaws in your product
    • Increase conversions with UX best practice
    • Identify quick wins to improve UX and UI immediately
    • Provide guidance for visual style, color and typography
    • Boost revenue and create positive, profitable user experiences
    Hi, I'm Simon McCade

    A UX Designer Helping SaaS Companies maximise conversion and revenue

    Over the last decade, I've developed a wealth of knowledge about what it takes to design products customers love. So I can focus on helping you move the needle, rather than get distracted by superficial artefacts that do little for your business.
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    Here's How It Works

    What Are My Product Design Services?

    I’m here to help you improve your onboarding UX and significantly lower the learning curve that people will have with your entire product so you can turn more users into happy paying customers.

    No two SaaS products are created equal, so I always tailor my approach to meet specific, individual needs.

    Here's what you can expect:

    • A professional, external perspective that can uncover insights that internal bias might cause you to miss.
    • A commitment to building a long-term working relationship.
    • Direct and unlimited access to my time and expertise so we can cover every square inch of ground together.
    • A highly collaborative approach that keeps everyone pushing in the same direction towards the desired outcome.
    • An efficient process for collating and prioritising feedback from stakeholders to stick to your vision.
    • A flexible attitude towards remote working, so it doesn’t matter where you’re based.
    • A low-risk, fixed price with no hidden costs to give you full peace of mind.
    • Expert project management with regular status updates so you’re never left in the dark.
    • A prompt start to get you the best results faster (subject to availability).

    What's included in my product design services?

    Most Popular
    Highly Recommended

    Premium Package

    Suitable for SaaS companies with aggressive growth targets who need help to implement a strategy to achieve their business goals.

    • Everything that’s included in the Basic Package
    • Delivery of high-fidelity visual design mock-ups
    • Complementary user interface style guide
    • Detailed design specifications
    • 4-6 week turnaround time.
    Most Accessible

    Basic Package

    Suitable for SaaS companies who want a comprehensive, actionable review of their SaaS product, presented as a PDF report.

    • Professional unbiased opinion
    • Recommendations to improve user onboarding
    • Suggestions on how to optimise user flow and reduce friction
    • Guidance in retaining focus and simplicity
    • General usability considerations
    • Quick and simple fixes
    • Highlight growth opportunities
    • 2 week turnaround time
    There's one small catch

    Unfortunately, I Don’t Work With All SaaS Companies

    My Product Design Services Are Not For You If:

    • You haven't found your product-market fit yet.
    • You're pre-revenue.
    • You're not fully committed to driving growth with better UX.
    • You aren't open to new ideas and UX strategies and would rather live a life of blissful ignorance.
    Don't take my Word for it. Take theirs.

    Join Other Successful Tech Companies

    Lily Smith
    Aitekz Finance
    "Simon really got under the skin of our business and in doing so, had a major impact on our success going forward"
    Michael Ramos
    “We set out to design a product people love to use on a daily basis and this is exactly what Simon helped us achieve.”
    Simon Evans
    “As well as being really easy to work with and a great communicator, Simon brought real creativity and commerciality to the project”
    Matthew Goodman
    Map My Health
    “Simon's expertise helped us exceed our business objectives. In turn, this contributed to accelerating our growth”

    Here’s to Creating a Product People Truly Love

    • If we’re a good fit, you’ll get the peace of mind that your product will win and retain more users by keeping them engaged beyond the moment of first interaction.
    • A collaborative and straightforward approach that will help you simplify your product for your users and maximise its potential for your business.
    • Prompt turnaround times (subject to availability) on my product design services mean you’ll reap the rewards faster so you can concentrate on scalable business growth.

    Ready to Chat?

    Let's schedule a quick call so I can get to grips with your SaaS company and recommend the best solution.

    Got a Question?

    Feel free to drop me a quick email at