Bad UX costing you customers?

If the answer is all too often a ‘yes’, it’s time to make your UX design less of an afterthought and more of a competitive advantage. I’ll help you design a product that turns more trial users into happy paying customers.
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Did You Know?

Between 40-60% of New Users Use a Product Once And Never Return

It’s true and it leaves founders with regret for the rest of their lives, wondering what could have been if they’d fixed their product’s bad UX.

Here's Why Your SaaS Product Could Fail

If you've heard of Hubspot, Slack or Dropbox, you’ll know that these successful SaaS companies leveraged user experience design to drive growth and avoid these pitfalls.

does this Sound Familiar?

  • Free trial users don't convert into paying customers
  • People fail to understand the core value of your product
  • Your customers churn more often than you’d like
  • New users can’t grasp the basic functionality of your product
  • You spend too much time manually training your new customers when better UX could do it for you
  • Your outdated, clunky design confuses people and leaves them wanting (and, worse still, complaining)
  • Your design is bloated with untouched product features that clutter your interface
  • Your product development is slowed down due to a lack of UX expertise
In Your Case

Bad UX Has Created a Serious Business Bottleneck

    • This means you're struggling to convert, engage and retain enough customers to increase your MRR to any kind of meaningful level.
    • Therefore, you won't get the funding you need to move into that swanky new office with an expanding team.
    • Therefore, you're even less likely to achieve your exit strategy and retire early, like you planned when you were 20 something.
    It’s easy to put yourself on the back foot. You might have prioritised your technology but neglected its design and built a clunky product as a result.

    All this leaves you with is an uphill struggle to convert trial users into paying customers and, crucially, keep them engaged for longer in order to reduce your churn.

    Luckily for you, there is a solution.

    From One Forward-thinking Entrepreneur to Another

    I help SaaS companies turn more trial users into paying customers by improving their onboarding UX and reducing the learning curve of their entire product.

    If you're worried that the vast majority of new users don’t understand how to use your product and they get no value from it, I can lead you through a design process that's tailored to improving your user experience in order to boost product adoption.

    My product Design Services

    Here's How My “Done For You” Product Design Services Can Help

    • Streamline self-serve sign-up to create a frictionless experience. Make early drop-offs a thing of the past by designing a product people truly love from the first moment they engage.
    • Improve onboarding to help users reach that “Aha” moment faster and more reliably. Be confident your users finally ‘get’ the true value of your product.
    • Guide new users through their first experience so they don’t get lost in your product's interface. This will mean you can spend less time training new users and more time scaling exponentially.
    • Improve usability so users can efficiently achieve their objectives. If you can integrate your product into your typical user's daily workflow, you can keep them coming back for more.
    • Create an intuitive, easy-to-use and learn product, which leads to more user engagement and increased possibility of word-of-mouth recommendations. The best kind of marketing.
    • Design a clean and modern interface that meets users’ high expectations (and stops you feeling embarrassed about your ugly product).
    • Optimise the checkout experience to make it easy for free trial users to upgrade to a paid plan. In other words, stop falling at the final hurdle.
    • Finetune and spotlight new features to help users realise your product’s full potential. Give users the features they want so you can avoid wasting time and effort building ones that go unnoticed.
    Hi, I'm Simon McCade

    A UX Designer Helping SaaS Companies drive product adoption

    Over the last decade, I’ve meticulously studied everything from books and blogs to podcasts and webcasts to learn about what it truly takes to design successful SaaS products.

    I've developed a deep understanding of the role UX plays in designing great products. So I can help you move the needle, rather than get distracted by superficial and subjective artefacts that do little for your business.
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    Here's How It Works

    What Are My Product Design Services?

    I’m here to help you improve your onboarding UX and significantly lower the learning curve that people will have with your entire product so you can turn more trial users into happy paying customers.

    No two SaaS products are created equal, so I always tailor my approach to meet specific, individual needs.

    Here's what you can expect:

    • A professional, external perspective that can uncover insights that internal bias might cause you to miss.
    • A commitment to building a long-term working relationship.
    • Direct and unlimited access to my time and expertise so we can cover every square inch of ground together.
    • A highly collaborative approach that keeps everyone pushing in the same direction towards the desired outcome.
    • An efficient process for collating and prioritising feedback from users and stakeholders to stick to your vision.
    • A flexible attitude towards remote working, so it doesn’t matter where you’re based.
    • A low-risk, fixed price with no hidden costs to give you full peace of mind.
    • Expert project management with regular status updates so you’re never left in the dark.
    • A prompt start to get you the best results faster (subject to availability).
    Ready To win (And Keep) More Users

    Skip The Trial And Error, And Let Me Help You Get The Very Best Results

    UX/UI Design

    SaaS Product Design

    Ideal for SaaS companies with aggressive growth targets and a need to overhaul their entire product to help them achieve their business goals.

    Estimated turnaround time: 12 weeks.

    Deliverables include:

    • 1
      Product Review
      A comprehensive review of your product to identify critical design flaws.
    • 2
      User Flows
      Optimisation of core user flows so crucial tasks can be completed with greater efficiency.
    • 3
      Wireframes + Prototype
      Low-fidelity wireframes and interactive prototypes to test, validate and iterate new ideas. This will inevitably save you from wasting development time on fixing things further down the line.
    • 4
      UI Design
      Bespoke visual design for both desktop and mobile, tailored to fit your specific requirements and target audience. This will give you a design that meets the high expectations of today’s users.
    • 5
      Sytle Guide
      A UI Style Guide that facilitates consistency and standardisation across the entire product experience. This will help you create a solid and recognisable brand.
    • 6
      Design Handoff
      Dedicated design handoff with detailed design specifications and CSS code snippets for swift implementation.

    As well as these additional bonuses:

    • 1
      Additional Support
      A four-week contingency period to answer any UX- and design-related queries after project completion to give you greater peace of mind.
    • 2
      Flexible Payment Plan
      An instalment-based payment plan built around project milestones to help you manage cashflow.
    “Between 40-60% of new users use a product once and never return.” Do you want to let that happen to your product?
    Recent Study
    UX Design

    SaaS Product Onboarding

    Ideal for SaaS companies who want to focus on better user onboarding to scale business growth.  

    Estimated turnaround time: 4 weeks.

    Deliverables include:

    • 1
      Product Review
      An annotated review of your current user onboarding process with detailed recommendations on how to improve it.
    • 2
      User Flows
      Optimisation of your user onboarding flow to help users reach that “Aha” moment faster and more reliably.
    • 3
      Wireframes + Prototype
      Low-fidelity wireframes and interactive prototypes to test, validate and iterate new ideas. This will inevitably save you from wasting development time on fixing things further down the line.

    As well as these additional bonuses:

    • 1
      Further Guidance
      Recommendations on how to track and measure your product’s onboarding performance to see the impact of the improvements.
    • 2
      Additional Support
      A free email follow-up to check on your progress.
    • 3
      Optional Upgrade
      The option to upgrade to the ‘SaaS product design’ service when it's prudent and convenient for you.
    There's one small catch

    Unfortunately, I Don’t Work With All SaaS Companies

    My Product Design Services Are Not For You If:

    • You haven't found your product-market fit yet.
    • You aren't fully committed to driving business growth with better UX.
    • You aren't open to new ideas and UX strategies and would rather live a life of blissful ignorance.
    Don't take my own for it. Take theirs.

    Join Other Successful Tech Companies

    Lily Smith
    Aitekz Finance
    "Simon really got under the skin of our business and in doing so, had a major impact on our success going forward"
    Michael Ramos
    “We set out to design a product people love to use on a daily basis and this is exactly what Simon helped us achieve.”
    Simon Evans
    “As well as being really easy to work with and a great communicator, Simon brought real creativity and commerciality to the project”
    Matthew Goodman
    Map My Health
    “Simon's expertise helped us exceed our business objectives. In turn, this contributed to accelerating our growth”

    Here’s to Creating a Product People Truly Love

    • If we’re a good fit, you’ll get the peace of mind that your product will win and retain more users by keeping them engaged beyond the moment of first interaction.
    • A collaborative and straightforward approach that will help you simplify your product for your users and maximise its potential for your business.
    • Prompt turnaround times (subject to availability) on my product design services mean you’ll reap the rewards faster so you can concentrate on scalable business growth.

    Ready to Chat?

    Let's schedule a quick call so I can get to grips with your SaaS company and recommend the best solution.

    Got a Question?

    Feel free to drop me a quick email at