Niceface

A curated list of typefaces on a simple-to-use platform that has been created by a designer for designers.

Challenge:

Frustrated by the lack of quality, online typography platforms that allow users to trial live fonts before purchasing. As an independent graphic designer, I am constantly searching for new tools and resources to use as part of the creative process. I, therefore created a design tool built specifically for designers. The goal of Niceface was to devise an experience that is engaging and authentic. I also wanted to establish an identity that doesn’t take itself too seriously.

Action:

I understand the challenges I face as a designer but it was important for me to carry out some research with other local designers to get a better understanding of their workflow and how I could integrate the Niceface platform. This helped me further understand how and why designers choose a specific typeface for any given project and highlighted the importance of fonts and how they can be used on the web.

Result:

‘Niceface’ is fresh, fun and friendly. The website is committed to delivering a simple and easy-to-navigate experience that offers a curated list of typefaces that can be tried and tested within the site. I created a new identity and used a novel name. I wanted the name to be different and decided it should be a take on the word ‘typeface’. Bold colours and good typography are at the heart of the brand and further reiterate the playful and approachable nature of the site.

www.niceface.co

 

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