An app that provides an easy way for parents to find a hotel babysitter in the South West.


Working in collaboration with MoreSoda, I was tasked with developing an iOS app that provides parents with a new and easy way to book a hotel babysitter. Through the development of the Hugaa identity, I set out to create an experience that quickly garnered trust from parents and reduced any concerns they might have - making Hugaa a trusted, honest and approachable brand.


Worked alongside MoreSoda to understand the client’s requirements, whilst factoring in how we could exceed their expectations. Drawing up a sitemap was a crucial first step that helped to better gauge the scope of project. This was followed by an exploration and discovery phase to develop an appropriate art direction. 


A platform that provides parents with a selection of experienced and verified babysitters for hotels. Hugaa has a friendly and approachable aesthetic. This is encapsulated in the simple and stress-free registration process, booking and payment system. The visuals reflect the quality of the service the parents can expect, while creating a balance between new user interest and trustworthiness.  

Designed in collaboration with MoreSoda. Identity designed by George Arnold.