Broo

A new, fresh take on the established brand of Chapter & Holmes

Challenge

Chapter & Holmes is an established company that has been slowly growing within the takeaway coffee and snack market. The client was unsure how they could bring new life to this brand and so asked me to help. As they already provide authentic and high-quality refreshments including coffees, bubble tea and snacks – this made the challenge a bit easier.

Action

Spending time, face to face with client was crucial, I needed to know more about the history of the business and where they saw the brand taking them. After these initial sessions, I proposed the creation of a new subsidiary company to help differentiate from the existing brand and appeal to a new audience. To achieve this rejuvenation, it was agreed that we needed to create a new name and brand identity whilst still maintaining the company’s ethos of natural and quality produce.

Result

Broo is a new, less conventional version of the Chapter & Holmes brand. I have created a strong and distinguished logotype that provides great flexibility in its application. A fresh take on the existing brand, this new brand identity inspires a younger and more vibrant audience. The logo design builds rapport with customers and reassures audiences of the business authenticity.

Brand Identity Sketches for Broo
Broo Brand Design
Broo Branding
Brand Identity Design For Broo

"Working with Simon was a pleasure! He really took the time to understand us as brand and what we wanted to achieve going forward. His thought process and execution are excellent and the result is a new, refined identity that I am delighted to share with our customers. I have no hesitation in recommending Simon."

– Warren Van der eb, owner at Chapter & Holmes

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Simon McCade