83 Properties

Establishing the brand identity and visual design for Manchester’s newest property development company.

Challenge

As a recently established Property Development Company in Manchester, 83 Properties approached me to create their brand identity and online presence. Their vision is to provide bespoke, fully-furnished and maintained properties to their clients and this had to be reflected in the branding across their website and social media. 83 Properties want to invest in a distinguished and unique design that sets them apart and positions them well for future growth.

Action

With the above in mind, we worked together closely during the initial phase of exploration and this established the overall direction for the project. I then set about splitting the challenge into 3 key phases with each phase driving the next – starting with Identity design, then marketing collateral, concluding with the Website Design. Throughout the design phases continual collaboration continued

Result

The result is a strong identity that embodies ‘83’ into a single unifying and easily recognisable mark. The number is contained within a diamond shape that is both elegant and sophisticated. The mark is complemented with a unique colour palette in which the blue symbolises trust and efficiency whilst the coral, keeps it warm and inviting.

The formation of a modern single-page responsive online web design completes the identity – keeping it clean and straight forward with an easy-to-use design experience.

Collaboration with Scott Mason (Content strategist)

83 Properties Logo Design Sketches Type image caption here (optional)
83 Properties Logo Design Details
83 Properties Brand Identity
83 Properties Business Card Branding
Brand Identity Designs for 83 Properties
83 Properties Business Stationary Design
83 Properties Copper coffee table
"From Brand design, vision statement, website and social media presence, we have been delighted with Simon's professionalism, his eye for detail and slick ideas."

Namit Agarwal, company director at 83 Properties

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Simon McCade