Product updates


min read

Raise awareness, engage users and increase feature adoption with in-app feature announcements.

How you can use this design pattern

  1. Optimize the first line of the announcement with essential information to reach users that skim or only see the preview text.
  2. Tailor which use cases you highlight to which user segment, as to better communicate relevant value. For example, tell organization admins about a way your feature helps them manage the team.
  3. Send a sequence of messages to build awareness about the feature before calling users to action. An example of a series might be three messages: #1 to make the user motivated to try the feature, #2 to explain how it works, and #3 to drive action now.
  4. Set a trigger for the announcement so it shows at the time and place it’ll get the best results. For example, when the user clicks on the new feature for the first time, or when the user starts a new session.
  5. Elaborate with links to relevant help docs and blog posts.
  6. Embed videos, gifs, and other helpful visuals to make the announcement eye-catching and information-rich.

Common mistakes you should avoid

  • Irritating users by scheduling an update for every minor bug fix.

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