Design Insights

Finding the right designer

Apr 2018

4
min read

Need a designer but don’t know where to start? Discover the top recommendations for hiring the right professional designer for the job.

By Simon McCade
Apr 2018

4
min read

Choosing who to work with on your design projects, whether it’s personal or professional, is one of the most important aspects of bringing them to life in the way you imagined. 

From where to start to how to hire, here are my recommendations for making the right decision at the earliest possible opportunity: 

Where to look 

It’s a busy market out there. Knowing where to look is half the battle, but getting in with local co-working spaces and professional creative associations are always a good start. In Bristol in particular, Bristol Media comes highly recommended. 

If you aren’t in the area, check out Behance and Dribbble; there’s some great talent on these social platforms that allow designers the chance to showcase their portfolios. 

(As an aside, it’s also great for designers themselves to regularly check in on the kind of work they’re competing with on these platforms).

Medium is another great platform that lets designers showcase their in-depth knowledge with articles as well as their work, so be sure to check the breadth of experience on there as well.

Personally speaking, word-of-mouth is the best way to find reliable designers for hire. Most of my work comes from referrals, which proves that it always pays (often literally) to ask around before you look around. 

Review their portfolio

It’s one thing finding a designer who looks good on the surface of their Dribbble profile, but it also pays to dig a bit deeper. Don’t be afraid to ask for the work that didn’t make it to their online galleries to make sure they’ve got substance as well as style. 

Dig into each project and investigate the roles they played.

How integral were they to the creative output? Did they help define the direction or did they simply execute a basic brief? 

It’s crucial to remember that this process is about finding strategic creative solutions and not just simple creative execution. You’ll be able to see individual styles shine through in portfolios, but it’s the thoughts and questions that shaped them that are most important. Did they create wireframes? Did they involve developers in the design process? 

Ask the crucial questions; you never know what you might discover.

Create a flexible budget 

They say that if you think hiring a professional designer is expensive, you should wait until you hire an amateur.

Be sensible with your budget and don’t be ripped off, but don’t be afraid to pay a little more for a higher quality output. If you cut back too much, you might be left with more pieces to pick up yourself at the end of the project. 

The best designers might have higher day rates, but it’s always worth negotiating, especially if there is a possibility of a long-term relationship. You’d be surprised how open some designers can be when it comes to working with the right people. 

Hiring a designer

If you’ve made a shortlist of designers for your project, the recommended next step is to meet them in person to further challenge their credentials.

This way, you can understand if you can work together in both the short-term and, if it works out, the long-term. 

Test projects are generally a turn-off for experienced designers, so it’s recommended to avoid them even if you are willing to pay for them.

Get straight into the nitty gritty of the project. An important thing to remember is to have a defined and detailed idea of what you want before you make a decision on a designer. It helps get projects off the ground quicker and allows for a smoother working relationship between you and your new contact. 

Most designers will have their own briefing templates to supply and will support them with a number of questions, but this is exactly what you want: inquisition and a desire to make the work right for you. 

Once the project can get off the ground, let them work their magic and check in now and again on the progress with your project. Good designers will involve you in the process for that all-important feedback, so be prepared to challenge their thinking and ways of working at this stage, too. 

A sense of mutual professionalism and respect will allow you to build a long-term relationship for the benefit of both parties, so communication is key at every stage. 

Hiring a web design consultant

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This article represents the opinion of experience design consultant, Simon McCade, who has no association or affiliation with the company or the app in question.

Are you experiencing similar issues with your app?

I can help you enhance user engagement, reduce friction with customers and develop your digital products in a user-centric way. Get in touch today.

By Simon McCade
Design for Ambitious Startups

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