"We've increased customer satisfaction and upsold existing clients" - Onur Özen  |  Book call

"With Simon's help, we saw a 25% uplift in paid conversions and doubled our mid-market annual contract value."

Varun Jain
CTO, Inturact Capital

Real client results

Won early customers after relaunch
25% increase in paid conversions
Upsold existing clients
Increased trial-to-paid conversions
25% increase in revenue
Increased engagement across redesigned features
Designed revenue-generating MVP
Increased sales and platform utilisation
THE PROBLEM

Your product is powerful but your UX is costing you customers.

Here’s what happens when UX friction gets ignored.

Users never get started

Unclear onboarding drives users away before they ever see your product’s value, costing you customers and revenue.

Users don’t convert

Unecesary friction and confusion in core flows stop users from taking action, hurting conversions and slowing growth.

Customers churn

Clunky experiences and slow workflows push paying customers to churn, costing you long-term revenue and loyalty.

THE SOLUTION

Hey, I'm Simon. I help SaaS companies fix confusing UX that’s slowing their growth.

I partner with fast moving B2B SaaS companies who have a great product, but are losing customers to confusing experiences and unnecessary friction.
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I design intuitive product experiences that help customers onboard sooner, find value quicker, and stick around longer, without slowing down your team.

31

Software products successfully redesigned or launched.

12+

Years delivering top-notch UX and design services.

"Users loved the fresh and modern design which was simple and easy to navigate"

"The products Simon worked on at Clik were very clunky and outdated. There was too much information on the screen and they were far from user-friendly. Once launched, both products were very well received by all customers. Users loved the fresh and modern design which was simple and easy to navigate."
April Boulton
Head of Marketing, CliK

"Simon had a major impact on our success going forward"

"Simon and I collaborated on the launch of a pub-tech tool for the financial market. I found him to be diligent, user focused and resilient in a classic startup environment where discovery and delivery were very much happening at the same time. He really got under the skin of our business and in doing so, had a major impact on our success going forward."
Lily Smith
CPO, Aitekz Finance

"This helped us significantly cut down development hours by providing a single source of truth for our UI"

"Without a cohesive UI/UX strategy, we many wasted development hours, unfriendly and hard to navigate UI, and lots of frustration all around. Simon provide us with a beautiful design and prototype, that helped us significantly cut down development hours by providing a single source of truth for our user experience."
Ruben Guerrero
CEO, SproutFi

"Simon significantly improved our operational efficiency"

"Prior to working with Simon, the UX design part of our product development process was chaotic and ad-hoc. He brought a cohesive approach to designing our product, that firmly embedded user experience into the development process, significantly improving our operational efficiency"
Iain Brogan
CEO, Map My Health

"The improvements he made enabled us to seek early feedback from our customers, helping them convert"

"We needed help and support in turning our clunky product into a simple, easy and user-friendly solution for our customers. The improvements he made enabled us to seek early feedback from our customers, helping them convert."
Andrew Weston
MD, i-Procure

"He designed a product that was simple and intuitive"

"As soon as we engaged with them, there was no looking back. He designed a product that had three elements: simplicity, intuitiveness and ease of use."
Thomas Young
CEO, Taptrip
HOW IT WORKS

How I fix your product UX fast, without slowing you down.

A battle-tested process to get more customers and grow your revenue.

"Simon's designs helped us secure our first paying customers within months"

"The platform he designed was simple and innovative, with unique functionalities that distinguished us from other providers. His design expertise led to increased sales and improved platform utilisation, resulting in minimal support issues upon launch."
Richard Rowell
Co-founder, Ascend Payroll

"We've increased customer satisfaction and upsold existing clients"

"We've not only gained competitive advantage but also increased customer satisfaction which started to pay off commercially by upselling through existing clients and converting new ones."
Onur Özen
CEO, RealTyme

"Simon has been a true partner in our go-to-market motion and is deeply invested, not just a contractor"

"He’s probably the best designer I’ve worked with at switching between the exciting long-term vision and the immediate, tactical needs of the team. He thinks deeply about outcomes before jumping into design. From day one, he helped us identify high-impact changes to our existing product without slowing us down. Our product is more intuitive, more consistent, and more delightful to use. We wouldn’t be where we are without him"
Ed Mallory
Product manager, Ring4

"Simon's UI/UX work is top notch"

"Simon's UI/UX work is top notch and it’s relieving to have a partner that makes my life easier when building new features and experiences for the products we’re working on."
Trevor Hatfield
CEO, SendWorks

"We saw a 25% uplift in paid conversions and doubled our mid-market annual contract value"

"Simon makes the impossible, possible. His work led to fast product velocity and a 25% increase in paid conversions. The capabilities we built together also doubled our mid-market ACV. He moves fast, works under constraints, and focuses on impact–not just aesthetics. If you need a designer who helps you scale, Simon is the one."
Varun Jain
CTO, Inturact Capital

"We've seen a big uplift in revenue"

"We launched our new design several months ago and have received an overwhelmingly positive response from our users. This resulted in a big uplift in revenue, which is one of our most important metrics as a SaaS business."
Rick van Hassteren
Owner, Site Guru
SERVICES

How I help you fix the UX issues costing you growth.

UX Power Hour

Focused 60-minute session to identify fast UX wins and critical blockers.

Book 60-min power hour
Solve UX issues in 60 mins
Quick and actionable advice
Save time with focused solutions
Gain clarity on UX challenges
Learn best practices fast

UX Audit

Deep review of your product UX, uncovering high-friction points and high-impact opportunities.

Book discovery call
Uncover 30+ opportunities
In-depth analysis
Prioritised recommendations
Identify high-impact, quick wins
Design mock-ups (optional)
Easy-to-digest report

Design Partner

Hands-on design partnership for scaling SaaS companies, solving UX issues while you focus on shipping.

Book discovery call
Done-for-you design
Seamless integration with your team
Fast delivery of design updates
Weekly meetings
Direct Slack communication
Pause or cancel anytime
FAQS

Frequently asked questions

Why wouldn't I just hire a full-time product designer?

Hiring a full-time senior product designer costs upwards of £100K per year, and the process of finding the right person can be time-consuming. However, partnering with me means you can start immediately, gain flexibility, and move forward confidently.

What kind of work can you do?

I specialise in SaaS UX design, with a focus on software. This means, I work closely with product teams to deliver modern and intuitive design that improves the user experience and meet business objectives.

What's your process?

There is no one-size-fits-all process. That's why my approach is designed to be flexible and adaptable, allowing us to pivot and iterate based on feedback and emerging insights. You can learn more here.

How quickly will I receive my designs?

Most designs are typically completed within three days or less. However, more complex screens or user flows may require additional time.

What tools do you use?

I'm flexible with tools and can easily adapt to anything you use. In the past, we've used Trello, Jira, and Linear for project management, Figma for design and prototyping, Maze for user testing, and Slack for daily communication.

What makes you different from other designers?

Firstly, I'm not all things to all people; I specialise in SaaS UX design. This means I have a deep understanding of the unique challenges and opportunities in SaaS businesses.

Secondly, I have a proven track record, with a large portfolio of successful projects that have driven real business impact, such as increased revenue and secured funding.

Lastly, I take a collaborative approach, working closely with stakeholders and product teams to ensure alignment and successful project delivery.

Which service is right for me?

I offer a range of options to meet the needs of SaaS companies of all sizes. I'm happy to discuss your requirements and help you choose the right option or tailor one of my services to suit your specific needs.

What kind of value can design offer?

The value of great UX design is extensive, offering significant ROI and helping to:
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– Increase customer retention.
– Attract investors and secure new funding.
– Gain a competitive advantage.
– Increase monthly recurring revenue.
– Improve customer reviews and word-of-mouth.
– Reduce customer training and support costs.
– Increase feature adoption and usage.
– Align your product design quality with your website.
– Improve the usability and efficiency of features and workflows.
– Overcome difficulties in selling and marketing due to subpar design.
– Fast-track product feature delivery by implementing a robust design system.
– Saving money by identifying and testing designs before development.

How do you handle feecback?

Feedback from you and your team is invaluable part of the process. So I'll continue to revise and iterate on the designs until you are satisfied with the result.

How do we get started?

Simply schedule a discovery call to get started. This will allow us to see if we're a good fit, and we can take things from there.

Confusing UX is costing you customers and revenue.

I help you fix unnecessary UX friction that’s costing you customers, fast.

Book discovery call

Limited availability. Book now to avoid disappointment.